Untapped allows studios to sell last-minute, discounted spots on their own branded page, keeping the customer relationship and the full class dollar in-house.

Rock Health's 2025 survey finds 57% of Americans own a wearable or connected device, but growth has plateaued. Here's what comes next.

Echelon's Meridian Pilates Reformer Commercial series is designed for gyms, studios, hospitality settings and more.

PerfectGym, the fitness software platform backed by PSG Equity, is expanding into the U.S. with a direct message for operators.

Bay Club's $42M El Segundo close is the latest move in an ownership-first strategy that has built a $1B West Coast real estate portfolio.

Spain-based Slow had attendees wear Whoop trackers, test their biomarkers and more to evaluate the effects of its four-day wellness retreat.

Across the Vision Fitness selectorized strength portfolio, the focus is on keeping things simple for users of all skill levels

Wearable fitness company Pepper is bringing its dry electrical muscle stimulation (EMS) suit, which is already in use across 30 countries, to the U.S. market.

SoulCycle CEO Evelyn Webster is departing after nearly six years to lead Audiochuck, the true crime podcast company behind "Crime Junkie."

GymNation is going all in on the FIFA World Cup with a giant desert sand mural, goal-triggered membership giveaways and in-gym watch parties.

Looking for better sleep, faster recovery, and stress management at home? Here’s the best home sauna for every budget Home sauna culture has officially gone…

Brooks, one of running's most iconic brands, is taking its U.S. momentum global as more top-performing athletes join its roster.

AG1 Pro combines AG1’s flagship nutritional powder with ingredients including creatine monohydrate, Calcium-HMB and zinc carnosine.

Italy's annual wellness expo just wrapped its largest edition ever, with attendance up 15% and international participation up 25%.

Novo Nordisk's CEO says the company’s blockbuster obesity drugs could ultimately pull it into increasingly buzzy areas of healthcare, from longevity research to aesthetic medicine.

Rather than simply responding faster, leading fitness brands are rebuilding how lead engagement works from the first interaction onward. A prospect fills out a membership…

The move comes as engagement with Peloton’s existing Pilates offering increased 48% year-over-year in the third quarter, the company said.

As member expectations shift to always-on engagement, fitness operators are rethinking how they respond, connect and convert in real time The front desk has long…

Five questions every operator should be asking any music or licensing partner —before they sign a deal.

Executive moves is ATN’s weekly roundup up of the key industry personnel changes.

From menopause programs to hormone-tracking wearables, a wave of innovation is reshaping women’s health — even as gaps in care and clarity persist.

The Bay Club Company has acquired Tennis Center Sand Point in Northeast Seattle, marking its 12th Washington location.

Crunch Fitness' move to launch reformer Pilates classes could lead to increased competition between boutique fitness studios and big-box gyms.

Torque Fitness sees the future of strength in equipment that supports unrestricted movement and establishes cohesive, multipurpose gym floors

Oura’s newest smart ring is dramatically smaller and more health-focused, but whether or not its worth the upgrade depends on how you use the ring…

Orangetheory Fitness is making its Italy debut with four studios in the greater Rome metro area and Technogym supplying strength equipment.

Not just a perk, employee wellbeing is now a corporate business strategy, and it’s funneling new members into participating gyms.

England players will wear Whoop bands at this summer's World Cup in North America, joining players from the Netherlands and Portugal in embracing the screenless wearable.

Body20’s first Texas location is one of EMS brand's strongest franchise operations, built on staff investment, culture and organic referrals.

NewLimit has reaised $435M, led by Peter Thiel's Founders Fund, to bring an age-reversing medicine to human trial next year.