For the last two years, marketers have been asking the same question: “How do we optimize for AI search?” Google just answered that question with unusual clarity. It is editorial. In its new guide on optimizing for generative AI features, Google repeatedly emphasizes something that should make every content marketer slightly uncomfortable: Non-commodity content. [...]
The post Why Google’s…
Measuring marketing performance is necessary, but it is not sufficient. Data alone does not improve outcomes. Action does. Most teams do not struggle with access to data. They struggle with what to do next. At a Glance Measuring marketing alone does not improve performance Optimization, not reporting, drives results Most teams have a decision [...]
The post Why Measuring Marketing Isn’t Enough –…
A growing number of business owners are turning to AI for answers. Some are asking about advertising budgets. Others want to know whether their website is performing well. Many are using AI to evaluate lead generation campaigns, compare marketing metrics, or determine whether they’re getting a good return on investment. On the surface, this sounds [...]
The post AI Didn’t Mislead You. You Did.…
For years, airports have chased younger travelers with the assumption that they represent the future of discovery. But the data tells a more nuanced story. Search engines remain the primary discovery tool across every generation, including Boomers (59%), Gen X (55%), and Millennials (49%). Even among Gen Z, more than one-third still rely on [...]
The post The Generations You Think Are Searching…
Discover how we utilize social media and influencers to increase traffic and engagements.
The post Social Influencer Marketing appeared first on Advance Media New York.
See how we helped Greater Binghamton Airport increase their enplanements, reduce leakage, and increase load factors to near pre-pandemic numbers.
The post Greater Binghamton Airport appeared first on Advance Media New York.
The Challenge Provo Airport had a clear mandate: grow passenger volume and strengthen its position in a competitive regional market. The targets were ambitious: Reach 900,000 annual passengers by the end of 2025 Drive awareness and bookings for new nonstop routes on American Airlines (Dallas–Fort Worth and Phoenix) Increase utilization of [...]
The post Provo Airport Turns New Air Service Into…
Digital tools continue evolving.AI is reshaping discovery. Search behavior is changing. Audience targeting is becoming more precise.But the biggest shift happening in airport marketing is strategic.The airports positioned strongest for long-term growth are increasingly the ones aligning:visibilityaudience strategytraveler behaviorcompetitive positioningbusiness opportunityinto a more connected…
Airport marketing teams are under pressure to demonstrate impact.Not just impressions. Not just awareness.Real influence on traveler behavior.That’s why the strongest airport marketing strategies are increasingly aligning visibility with business opportunity.The Horizon Report points toward a major strategic shift:Airports are moving away from broad awareness marketing and toward more targeted…
Travelers are increasingly optimizing for certainty.Not just destination. Not just price.Certainty.The Horizon Report found that travelers consistently prioritize experiences that feel:easiermore reliablemore efficientless stressfulThat has major implications for airport marketing.Because airports aren’t only competing on routes.They’re competing on perceived travel friction.Questions travelers…
Airport discovery no longer begins with the airport. Travelers increasingly discover routes through:Google Flightsairline platformsAI-assisted recommendationssearch enginessocial contentthird-party travel ecosystemsThat shift matters.Because travelers are often evaluating flight options before they’ve consciously chosen an airport.In many cases, the airport decision is being shaped upstream…
Not every traveler inside a catchment area is equally persuadable. The Horizon Report identified a particularly important audience band: Travelers located roughly 30–60 minutes from multiple airport options.This is where airport competition intensifies.Travelers closer than 30 minutes often show stronger airport loyalty due to convenience.Travelers beyond 60 minutes become significantly harder to…
Airport marketing has traditionally segmented travelers by purpose. Business traveler. Leisure traveler. Family traveler.But the Horizon Report uncovered a more useful distinction:Travel frequency.Frequent travelers behave differently than occasional travelers.Not just in spending. In decision-making.Frequent travelers tend to prioritize:schedule flexibilitynonstop availabilitytime…
Many airports treat passenger leakage as inevitable. Travelers drive to larger hubs. They choose the airport with more visibility. They assume bigger airports automatically offer better options. But the Horizon Report suggests something important: Leakage is often less about loyalty and more about awareness. In many regional markets, travelers simply underestimate the routes, convenience,…
For years, airport marketing conversations have centered around amenities. Better terminals. More dining. Nicer seating. Upgraded passenger experience. Those things matter. But when travelers actually choose between airports, the decision tends to come down to something much simpler: Can this airport get me where I need to go reliably, affordably, and efficiently? The Horizon [...]
The post The…
Proprietary first-party data on how travelers choose airports, where regional markets are losing passengers, and what airport marketers can do to recapture them. 73% of travelers ranked drive time and parking cost ahead of airfare ADVANCE AVIATION TRAVELER SURVEY 12% higher enplanement retention at airports that increased off-peak marketing [...]
The post THE 2026 ADVANCE AVIATION RESEARCH…
The content problem no one wants to admit Most marketing teams are not struggling to produce content. They are struggling to produce content that anyone cares about. Teams are under pressure to publish constantly. Stay relevant. Keep channels active. In that pressure, content often becomes polished, consistent and easy to ignore. The shift comes [...]
The post How to Turn Your Team into Your…
AT A GLANCE Rick’s Custom Fencing & Decking is a long established regional leader in residential fencing, decking, and outdoor structures. The company’s reputation for craftsmanship and customer service gives it a clear advantage in a category where trust and reliability are essential to purchase decisions. In partnership with them, we built a high-efficiency [...]
The post Outdoor Living…
AT A GLANCE New Jersey Siding & Windows built their most cost-efficient lead source through a long-term multichannel partnership with us. 742% RETURN from a single Meta ad campaign 192% IMPROVEMENT in advertising CTR year-over-year (3/24-3/26) 370+ CALLS in a year (last 12 months from [...]
The post A Decade of Partnership & Results appeared first on Advance Media New York.
Upper Funnel vs. Lower Funnel: Why Long-Term Growth is Crucial Conversations with home service business owners often start the same way: "Show me the ROI. I need to know that if I spend $5,000 this month, I'm getting $15,000 in jobs." It's a fair concern. You didn't build your business by throwing money [...]
The post Why Long-Term Growth is Crucial appeared first on Advance Media New York.
What Flyers Really Want — And Why Airports Need Better Data in 2026 Air service development has long relied on booking data, traffic studies, and historical performance. While valuable, these inputs rarely tell the full story of why travelers make the choices they do. Traveler expectations have shifted. Convenience, predictability, and reduced stress [...]
The post What Flyers Really Want — And…
The Hidden Cost of Buying Leads: How HomeAdvisor and Angie's List Are Building Their Brand With Your Money You need more jobs. Revenue is flat. So you do what seems logical and sign up for HomeAdvisor or Angie's List and start buying leads. At first, it feels like progress. But three months later, [...]
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More Than Distance: How Drive Time, Schedules, and Connectivity Shape Airport Choice For years, many airports have framed competition as a battle against major hub airports. In reality, air travelers aren’t choosing between airports; they’re choosing between convenience thresholds — and that threshold includes more than just how long the drive is. Drive [...]
The post How Drive Time, Schedules,…
Consumers today have more financial choices than ever. From national banks to fintech apps. Yet one factor still influences decisions more than rates or promotions: Trust. For community banks, regional institutions, and credit unions, trust is the foundation of every relationship. The challenge is making sure that trust is visible and credible in digital spaces [...]
The post Why Trust Is the…
Why every business needs an "answer engine ready" site — and exactly how to do it today The Search Landscape Has Changed. Has Your Website? Getting found online used to mean ranking on page one of Google. You optimized for keywords, built backlinks, and competed for ten blue links. That playbook still matters, but [...]
The post How to Make Your Website AI-Ready in 3 Hours appeared first on…
The Real Reason Your Leads Aren't Converting (It's Not Just Lead Quality) You're paying good money for leads. The phone rings. Prospects fill out quote forms. But then... silence. Follow-ups go unanswered. Appointments get canceled. And you wonder, why aren’t you getting better leads? Here's the uncomfortable truth: the problem might not be [...]
The post The Real Reason Your Leads Aren’t…
At a Glance A regional bank built a sustained brand presence and drove measurable financial product conversions through a year-long multichannel partnership with Advance Local. 10.8 million impressions delivered across key markets throughout 2025 Over25,000 clicks to the client’s website Four sponsored articles generated 1.65 million impressions and over 4,000 clicks The Challenge A [...]
The…
6 Airport Misconceptions Holding Back Air Service Growth Airports often face challenges that aren’t rooted in demand, but in perception. Common misconceptions — such as travelers only caring about price, or always choosing the largest hub — continue to shape strategy in ways that limit growth. In reality, travelers weigh multiple factors: drive [...]
The post 6 Airport Misconceptions Holding…
