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  "path": "/business/media/2026/nba-dream-finals-matchup-ratings-boom-wemby-knicksmania-1234902193/",
  "publishedAt": "2026-06-03T15:33:21.000Z",
  "site": "https://www.sportico.com",
  "tags": [
    "Business",
    "Media",
    "adam silver",
    "media rights",
    "nba finals",
    "New York Knicks",
    "TV ratings",
    "Victor Wembanyama"
  ],
  "textContent": "As the first year of its new rights deal enters its final phase, the NBA is getting set to crown its eighth different champion in as many seasons by way of what amounts to a dream matchup between the Spurs and the Knicks. It does so on the heels of a seven-game Western Conference finals […]",
  "title": "NBA Gets Dream Finals as Wemby Ratings Boom Meets Knicks Mania"
}