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  "path": "/try-hard-is-back-now-in-video-form",
  "publishedAt": "2026-06-01T17:40:32.000Z",
  "site": "https://defector.com",
  "tags": [
    "Podcasts",
    "Alexander Chee",
    "Hrishikesh Hirway",
    "Ingrid Nilsen",
    "Jasper Wang",
    "pivot to video",
    "try hard",
    "video podcasts",
    "youtube"
  ],
  "textContent": "In my early twenties, a huge part of my job was to convince older journalists in my newsroom to use social media. This is the kind of job that only a young person could have, not just because of my total facility with the social media apps I was proselytizing, but also because only someone with the hubris of an undeveloped prefrontal cortex could summon the confidence to tell a Pulitzer Prize-winning critic that her journalism would be immeasurably improved by her posting on Snapchat. I sincerely believed that, by the way.\n\nI rarely managed to convince anyone to view social media as more than a chore; most of them saw it as a pedestrian medium that watered down ideas and discourse. It was a poison to our industry, a threat to everything they held dear. This was wild to me. The internet was clearly where the most interesting conversations were happening, and anyone who wanted to continue to have a career in media must accept that, and adapt. It turns out we were both right.\n\nI promised myself I would never become one of them. And then one year became 10, and I aged out of the demographic whose consumption habits drove the Next Big Thing. I think I first heard of video podcasts in 2018; my sister, who was in high school at the time, mentioned a podcast she “watched” and I laughed at the anachronism. But as the years passed, they went from a strange, niche idea to the dominant mode of the industry I’ve spent my entire career in.",
  "title": "‘Try Hard’ Is Back, Now In Video Form"
}