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  "path": "/2026/06/nielsen-tv-soccer-fandom-gateway-north-america-us-canada/",
  "publishedAt": "2026-06-09T16:58:15.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "News",
    "Sports",
    "Television",
    "2026 FIFA World Cup",
    "Comcast",
    "E. W. Scripps Company",
    "Fox Sports",
    "NBC Universal",
    "Telemundo",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
  ],
  "textContent": "Broadcasters are leaning into the trend of soccer fandom in the U.S. by snatching up rights for their networks and streaming services — and those bets are producing results.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Nielsen: TV is biggest gateway to soccer fandom in U.S., Canada"
}