The invention relates to a vehicle tire (), having a tread face (), the tread face () having at least one new tire marking () of a surface () which is at least partially higher than the surrounded surface of the tread face (). The invention also relates to a method for producing a vehicle tire () with at least one new tire marking (), in particular a described vehicle tire (), the vehicle tire () being produced in a tire heating mold (), the tire heating mold () having at least one at least partially engraved negative of a new tire marking () in the region of the tread face (). The invention further relates to a tire heating mold () for a described method for producing a vehicle tire () having at least one new tire marking (), in particular a described vehicle tire (), wherein the tire heating mold () has an engraved negative of a new tire marking () in the region of the tread face. and use of a new tire marking () on a tread face () of a described vehicle tire () for identifying the new state of the vehicle tire ().