A controller is configured to control a vehicle that includes a battery configured to store electrical energy for driving a drive motor, a touch display configured to display an image and receive a touch operation, and a display configured to display an image. The controller includes a storage device and an execution device. The storage device is configured to store charging-time content. The charging-time content includes a charging-state image that is to be displayed on the display during charging of the battery. The execution device is configured to cause the display to display the charging-time content when the battery is not being charged and a predetermined operation has been performed on the touch display.
