An on-vehicle communication system of an embodiment includes: an antenna that is provided on a vehicle and performs a close-range communication with a user terminal device present in a communication area around the vehicle; and a control portion that is provided on the vehicle and executes a predetermined authentication process when a radio wave strength of a signal received from the user terminal device via the antenna or a signal received by the user terminal device from the antenna is equal to or more than a threshold value, wherein the control portion notifies a user of information on a target communication position at which the user terminal device should be located when registering the threshold value by using a notification portion.
