Italian sportswear label ellesse is ushering in a new chapter with ‘Do It Like An Italian’, a global campaign fronted by acclaimed actor Andrew Garfield and captured through the lens of photographer and filmmaker Oliver Hadlee Pearch. Pearch’s character-driven storytelling captures Garfield in candid, unguarded moments, blending elevated fashion imagery with a subtle sense of humour. The result is a campaign that feels both sophisticated and playful, reinforcing ellesse’s longstanding belief that sport is about more than performance; it is something to be lived, expressed and enjoyed. Founded in Italy in 1959 by tailor Leonardo Servadio, ellesse continues to build on its legacy of combining sportswear innovation with distinctive design, a philosophy that remains at the heart of the brand today. It’s apt, then, that Garfield is now embodying that same energy and legacy as someone who is known for his characteristically understated British charm, which has made him the perfect counterpart to ellesse’s spirited Italian identity. Through a series of playful encounters, he embarks on a journey to become an “honorary Italian,” navigating language, sport and style with humour, curiosity and effortless charisma. Structured across three cinematic chapters, ‘Say It Like An Italian’, ‘Play It Like An Italian’, and ‘Style... Read more »
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