The partnership will help marketers using Comcast Advertising's platforms evaluate whether ad campaigns lead to higher in-store or online transactions.—
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New formats like Gateway Go, Pause Ads and selectable ads are designed to integrate ads into viewing experiences without disrupting content playback.—
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Telemundo has committed itself to covering hydration breaks during the FIFA World Cup tournament rather than opting-in to new commercial sponsorship opportunities made available by FIFA.—
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The collaboration is designed to improve consistency across planning, activation and measurement as campaigns span increasingly fragmented media environments, Nielsen said.—
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The integration combines Nielsen’s Media Data Engine with Marketing Architects’ Annika platform to improve campaign planning and analysis.—
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Sports, reality programming and news are the three most-watched FAST content genres, with live programming driving engagement.—
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The MRC said it is satisfied Nielsen has addressed points made in a March marketplace update that expressed concern about some of the intelligence firm's methodologies.—
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Goldenpeak’s investment in Ampere Analysis will fund expansion, including Ampere’s acquisition of PlumResearch.—
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Cox Media has agreed to settle a Federal Trade Commission probe over its marketing of AI-powered tools used to monitor conversations and deliver targeted ads.—
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CTV ad revenue revenue is on pace to nearly double over the next five years, with three tech companies expected to control half of the market by the end of the decade.—
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Marketers can compare YouTube performance against other channels within a unified attribution framework; U.S. Bank participated in an early pilot.—
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Family Entertainment Television will use measurement from VideoAmp as an alternative currency ahead of its Upfront presentation.—
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Viamedia.ai has upgraded its Geo-Graph advertising and marketing platform with Uber’s H3 spatial indexing system—
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Tubi, the Roku Channel and Pluto TV top Parks Associates' list of most-used free streaming apps in American broadband-connected homes.—
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More marketers would shift their budgets to connected TV from traditional channels if better show-level reporting signals were available, Gracenote says.—
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Several large broadcasters have partnered with OpenAP toward a new industry initiative aimed at creating standards for measuring ad exposure on TV.—
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The campaign includes digital out-of-home placements, experiential activations, digital video, trade publication ads and social media marketing—
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Digital video is expected to account for more than 60 percent of total TV and video ad spending for the first time.—
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Competitive races and early campaign spending are driving strong demand for local TV inventory in key battleground states.—
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The offering aims to simplify campaign execution by reducing fragmentation and complexity in the connected TV marketplace.—
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The tool provides an always-on measurement layer, offering faster and more cost-effective insights than traditional studies.—
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Measurement and intelligence firm Nielsen has hired a senior Netflix executive to serve as the company's new editorial marketing lead.—
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The deal enables advertisers to buy guaranteed audio ads at scale across podcasts, music and other listening content.—
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Nearly half of consumers describe their path to purchase as random, with the journey from discovery to transaction often occurring in minutes.—
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Control of the operating system remains a primary battleground for ad revenue, as hardware giants use their reach to scale proprietary FAST services.—
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The E. W. Scripps Company, Sinclair and Hubbard Broadcasting are among the local TV station groups to renew their contracts with the measurement firm.—
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The group will address auction transparency, data standards and transaction integrity amid growing programmatic ad spending.—
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Kelly Barrett has left Comscore to become the new Senior Vice President of Product Management at Samba TV.—
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Cineverse has appointed Sean McCabe as Chief Financial Officer as the company deepens its push into ad tech and integrates recent acquisitions.—
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The combined platform will offer advertisers a unified view of campaign performance across linear and streaming TV, free from platform self-attribution bias.—
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