Schön! 50 | win-win

It’s a win-win match in this celebratory Schön! 50 sport-inspired editorial featuring a curated selection of looks by GANT, Prada, Miu Miu and others worn by models Ray, Dominika, and Marlene, styled by Saskia Jung and lensed by Maxine van Endert. Explore the editorial now only in Schön! 50. get your print copy of Schön! 50 or download your favourite cover at the Schön! store. or directly at…

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Schön! 50 | fendi

Dream of days by the sea in this Schön! 50 editorial featuring Fendi‘s S/S 2026 collection modelled by Dominika Pikula and lensed by Jack Johnstone. The collection emphasises relaxed, colourful ease paired with romantic elegance — moving fluidly between everyday wear and high-level craftsmanship. She highlighted the contrast between simple-looking gestures and the complex work behind them, noting…

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Schön! 50 | sugar crash

For Schön! 50, we celebrate all things luxury with “Sugar Crash” — a glossy, candy-like, surreal, and sharply contemporary editorial using bold luxury accessories as the central storytelling device rather than relying on traditional editorial narrative. Lensed by photographer Manel Cano and art directed by Pau Geis, bags from major fashion houses, including Dior, Miu Miu, Fendi, Prada, and Saint…

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Schön! 50 | emily rudd

Emily Rudd is constantly moving — not only physically, after completing a whirlwind international press tour, but also creatively and emotionally, as she continues to find her footing. At the heart of it all is ‘One Piece’, Netflix’s live-action adaptation of Eiichiro Oda’s iconic manga, brought to life in a way that feels immersive, expansive, and deeply emotional. For Rudd, who opens up about…

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Etro’s Collaboration with Globe-Trotter Expands its Nomadic Spirit

ETRO presents its new collaboration with Globe-Trotter, the historic British house synonymous with world-class luxury luggage. Together, the two brands engage in a creative dialogue that celebrates travel as an authentic, immersive, and boundless experience – a core value that has guided the brand’s nomadic spirit and multicultural explorations from the very beginning. The luggage […]

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Schön! 50 | the builder

This builder is off duty for Schön! 50. The story stars model Brantley Harris and presents a minimalist, luxury-focused menswear editorial styled by Elise Sandvik and photographed Dennis Stenild, built around sharply tailored silhouettes and elevated contemporary styling. See the entire editorial and read the full issue now only in Schön! 50. get your print copy of Schön! 50 or download your…

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Schön! 50 | crimson ritual

In Crimson Ritual, beauty becomes an act of expression — vivid, deliberate, and charged with atmosphere. As part of Schön! 50, through the lens of Mina Moshi, rich crimson tones and high-shine textures collide with moments of softness and restraint, creating imagery that feels at once timeless and fiercely contemporary. Make up by Jovana Markovic explores contrast and intensity with striking…

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Schön! 50 | Louis Vuitton

In ‘Her Own Parade’, Louis Vuitton’s Spring/Summer 2026 collection by Nicolas Ghesquière becomes the foundation for this Schön! 50 digital cover story — one that navigates past and present with subtlety and control. Rose Dusser carries the looks with a precise, intuitive energy, while photographer Carlos Roca captures them in frames that feel both dynamic and instinctively current. Fashion…

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Schön! 50 | usheheri

In Schön! 50, Usheheri distinguishes itself as a defining story for a milestone issue. Photographer Aymane Alhamid creates an immersive world — richly layered, theatrical, and suspended between ritual and performance — while Mamuor Awak, in Louis Vuitton throughout, delivers a striking, authoritative presence. Koffi Djomo’s fashion direction aligns seamlessly with that vision. The result is a…

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Schön! 50 | drag + scan

In Schön! 50, photographer Damian Weilers presents fashion as something in motion rather than fixed, capturing garments in a constant state of transformation and analyzed by the tech around us. Model Kiki wears looks by Prada, Louis Vuitton, CHANEL and others styled by Clementine Brown with hair by Alex Sârghe and make up by Anna Inglis Hall. See the full fashion editorial now only in Schön! 50.…

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Schön! 50 | hari nef in LOEWE

Actor, model, writer, and now producer, Hari Nef is bringing her creative energy to New York in full force. Nef, who wears LOEWE for her Schön! 50 cover, has moved from writing for fashion and culture magazines, to appearing on their covers, and then on to stage and screen. Since breaking through in 2015 as the first openly transgender person signed to IMG Worldwide, she has built on her runway…

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Schön! 50 | Dior

In Schön! 50, we celebrate Dior Dioriviera 2026 by Jonathan Anderson, a collection of womenswear and menswear that arrives at exactly the right moment, its ease and precision aligning with a milestone edition. The collection infuses summer wardrobes with an artistic sensibility, drawing on the work of French artist and fashion illustrator Christian Bérard. Read the full issue now only in Schön!…

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Schön! 50 | hannah waddingham

With upcoming releases ‘Ride or Die’, ‘Ted Lasso’ and ‘High in the Clouds’, Emmy-winning actor and executive producer Hannah Waddingham continues to showcase her impressive creative range. Whether on stage, screen, or hosting major events, she brings a commanding presence shaped by decades of experience. Wearing STATNAIA and self-portrait for her Schön! 50 cover story, she opens up about the 22…

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Schön! 50 | the fifty issue | danna in pandora | out now

“The creation of something new is not accomplished by the intellect but by the play instinct.” — Carl Jung This is issue 50. I still get excited every time we close an issue, but this one — this one I want to hold for a second. Schön! has been publishing independently for more than 15 years: no parent company, no safety net, just a group of people who believe that a magazine can be a place where…

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view online – Schön! 50 | the fifty issue

“The creation of something new is not accomplished by the intellect but by the play instinct.” — Carl Jung This is issue 50. I still get excited every time we close an issue, but this one — this one I want to hold for a second. Schön! has been publishing independently for more than 15 years: no parent company, no safety net, just a group of people who believe that a magazine can be a place where…

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Etro Parts Ways with Creative Director Marco De Vincenzo

Etro has announced the conclusion of its collaboration with Marco De Vincenzo, who has served as Creative Director of the Italian house for nearly four years. The decision was reached by mutual agreement and marks the beginning of a new strategic phase for the brand. FASHION NEWS During his tenure, De Vincenzo played a central […]

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Pragmatism, Escapism and ‘90s Bohemia Shape Modern Female Characters at Milan Fashion Week

MILAN, ITALY — There’s power in subsuming a designer’s creative identity into a larger message. In traditional fashion, the question of function reemerges time after time. Across the Autumn/ Winter 2026 collections in Milan, it appeared in subtle gestures – a cocoon sleeve, delicate lace, the slap of black-and-white separates – and then in volumes […]

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Etro Women Fall/Winter 2026 at Milan Fashion Week

Etro Women Fall/Winter 2026 / FW26 at Milan Fashion Week The ETRO language moves in circles. It’s a system of eclectic elements, gathered along an endless journey, each time coming together in different ways while new ones are added as the journey continues, starting where it ended the previous season, on and on. Everything comes...

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etro ss2026 | etro flux

In line with the expectations set by the Men’s AW26 collection, Etro has opted for a wilder kind of beauty this season. The fashion house has unveiled its Spring/Summer 2026 campaign titled ‘Etro Flux.’ This project acts as a bridge between the structured world of Italian tailoring and the unpredictable energy of the natural world. Creative Director Marco De Vincenzo teamed up with spatial artist…

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