New Balance: ‘Running is a long-term cultural movement’

Drapers
New Balance: ‘Running is a long-term cultural movement’

As fashion and sportswear retailers increasingly capitalise on the running trend, Drapers Footwear Awards 2026 finalist New Balance's senior director of brand marketing for Europe, the Middle East and Africa (EMEA) Bruno Laroque outlines why credibility is key and how the running category will supercharge "long-term brand…

New Balance: ‘Running is a long-term cultural movement’

Drapers
New Balance: ‘Running is a long-term cultural movement’

As fashion and sportswear retailers increasingly capitalise on the running trend, Drapers Footwear Awards 2026 finalist New Balance's senior director of brand marketing for Europe, the Middle East and Africa (EMEA) Bruno Laroque outlines why credibility is key and how the running category will supercharge "long-term brand…

power of ten | its contest 2026

From Matthieu Blazy at CHANEL to Demna at GUCCI, there are a score of designers working in the upper echelons of fashion who share something in common… something from their past… something perhaps you didn’t know about them. You will find them in senior positions at Alexander McQueen, Courrèges, Louis Vuitton and Prada, or with eponymous labels such as Cecile Bahnsen and Mark Fast. But no, this…

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BAZAAR WEEKLY: o novo luxo em movimento, entre heranças, reinvenções e desejo

Entre referências do passado e impulsos de futuro, a moda desta semana reafirma seu caráter em constante transformação. Marcas como Versace, Corello e Sentèz exploram novas narrativas visuais e materiais, enquanto nomes emergentes e autorais apontam para um luxo cada vez mais pessoal, híbrido e em movimento. Carolina Neves aposta em retrô-vanguarda em nova campanha […]

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