At South by Southwest, the energy is usually focused on the "big get"—the distribution deal, the red carpet, the viral moment. But for the independent filmmaker, there is a massive gap between finishing your film and actually getting people to talk about it.

Enter Lisa Trifone. As the founder and CEO of Bright Iris Film Co. and an adjunct professor at DePaul University, Trifone has spent two…

At South by Southwest, the energy is usually focused on the "big get"—the distribution deal, the red carpet, the viral moment. But for the independent filmmaker, there is a massive gap between finishing your film and actually getting people to talk about it.

Enter Lisa Trifone. As the founder and CEO of Bright Iris Film Co. and an adjunct professor at DePaul University, Trifone has spent two…