On the 559th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the start of the FIFA World Cup. It’s been 32 years since the world’s biggest sporting event was hosted in the U.S., and eight years since North America was officially awarded this […]
On the 558th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including a blockbuster sneaker deal. Golden State Warriors star Stephen Curry announced a 10-year agreement with Chinese brand Li-Ning earlier this week. Curry was a sneaker free agent for less than a year, […]
On the 557th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Serena Williams’ return to professional tennis. The 23-time Grand Slam singles champion announced Monday that she would play in a doubles event next week with young Canadian Victoria Mboko, her first official […]
On the 556th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including some takeaways from the NBA Finals-bound New York Knicks, who are playing for a title for the first time since 1999. They haven’t won a championship since 1973. Soshnick, who covered that […]
On the 555th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including some simmering tension between tennis’ biggest tournaments and fashion brands like Gucci and Louis Vuitton. Tennis players have long been attractive endorsers for luxury brands—the sport’s clientele, locations and vibes all align—and […]
On the 554th Sporticast episode, Kurt Badenhausen and Jacob Feldman fill in for Scott Soshnick and Eben Novy-Williams to discuss some of the biggest sports business stories of the week, including Arsenal’s first Premier League championship in 22 years. The north London club is owned by Kroenke Sports & Entertainment, which owns one of the […]
On the 553rd Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including MSG’s plans to separate the New York Knicks and New York Rangers into independent publicly-traded companies. MSG Sports on Monday filed a Form 10 Registration Statement with the SEC, the latest step […]
On the 552nd Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the financial impact of this New York Knicks playoff run and World Cup tickets. The Knicks are a rare major U.S. sports team owned by a publicly-traded company (MSG Sports), which means […]
On the 551st Sporticast episode, hosts Scott Soshnick and Kurt Badenhausen discuss some of the biggest sports business stories of the week, including Fox and NBC adding more games for the 2026 season. The network upfronts gave NBC a chance to tout its Sunday Night Football, the No. 1 rated show on primetime television for 15 straight […]
On the 550th Sporticast episode, hosts Eben Novy-Williams and Jacob Feldman are joined by colleague Lev Akabas to discuss a number of current sports business topics, including the backlash to Duke’s new basketball streaming deal with Amazon. The Blue Devils announced last week a new multiyear partnership, under which Amazon will live stream three Duke […]
On the 549th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Sportico’s latest list of WNBA franchise valuations. The Golden State Valkyries top the list at $850 million, followed by the New York Liberty at $600 million and the Indiana Fever at $560 […]
On the 548th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the looming expansion of the NCAA men’s and women’s basketball tournaments. The college sports governing body is in the final stages of moving to a 76-team format for both March Madness events. […]
On the 547th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including how to digest a notable distance running record that fell over the weekend. Sabastian Sawe became the first person to run an official marathon in less than two hours Sunday in London, […]
On the 546th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with Kurt Badenhausen about his latest list of the 50 most valuable soccer teams in the world, including the curious case of Tottenham’s on and off-field struggles. Real Madrid tops the list at $7.7 billion, followed by FC Barcelona ($6.65 billion), Manchester United […]
On the 545th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the looming sale of the San Diego Padres for a record price and a marketing controversy involving Nike. Billionaire José E. Feliciano and his wife Kwanza Jones have reached an agreement to […]
On the 544th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the latest with LIV Golf. After spending more than $5 billion on the upstart pro golf circuit, Saudi sovereign wealth fund PIF is now considering cutting funding, Sportico reported on Tuesday. The […]
On the 543rd Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss their recent trip to the Masters, where Rory McIlroy won his second straight green jacket at an event that’s often called “a tradition unlike any other.” They discuss some of the lore around that tradition, with Eben sharing from his perspective as a […]
On the 542nd Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams chat with Lee Biggerstaff, a finance professor at Miami University in Ohio, about his research into the golfing habits of company executives. Biggerstaff and his colleagues used publicly available information from the USGA’s handicap database to track how much golf was being played by […]
On the 541st Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including a blockbuster trade in the WNBA and an interesting development from an NFL partner. The Chicago Sky traded forward Angel Reese to the Atlanta Dream on Monday, receiving two first round draft […]
On the 540th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with Sportico colleague Kurt Badenhausen about his latest list of the 50 highest–paid athletes of all-time. The methodology takes into account money athletes earn via salaries, endorsements and other business arrangements directly tied to their sports celebrity. Michael Jordan tops the list at […]
On the 539th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the sale and relocation of the WNBA’s Connecticut Sun. The team is being sold for $300 million to Tilman Fertitta, the owner of the Houston Rockets, who will relocate it to the […]
On the 539th Sporticast episode, hosts Scott Soshnick and Jacob Feldman discuss the prediction market boom with Robinhood VP and GM of futures and prediction markets JB Mackenzie. Global prediction market trading volume grew more than 400% from 2024 to 2025 as large financial companies including Coinbase and Robinhood have invested in the category, while […]
On the 538th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including takeaways from the first two rounds of March Madness. This NCAA men’s basketball tournament has continued a recent trend of fewer upsets and fewer Cinderella runs. They talk about which major shifts […]
On the 537th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with Rick Cole Jr., Hofstra’s athletic director, about his school’s trip to the NCAA men’s basketball tournament. The Pride won the CAA tournament earlier this month, securing the school’s first NCAA tournament berth in more than 20 years. Hofstra will face Alabama, which […]
On the 536th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with Brad D’Arco, a prep school admissions consultant, about the cutthroat world of athletics recruiting at prep schools. As youth sports mushrooms into a bigger commercial enterprise, the pressure around college recruiting has spilled over into competition for high-school opportunities. That’s particularly true […]
On the 535th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including a shocker in the NBA, where Miami Heat center Bam Adebayo exploded for 83 points on Tuesday night. The hosts talk about the feat, the second highest-scoring game in league history behind […]
On the 534th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the complicated (and expensive) unwinding of quarterback Tua Tagovailoa’s tenure with the Miami Dolphins. The NFL team announced on Monday that it would release Tagovailoa using what the league calls the “post-June […]
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including a recent Sportico article about the results of a risk assessment that Duke University commissioned in 2022 to assess the threat of athlete unionization. At the time the National Labor Relations Board […]
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the potential business halo of the two U.S. hockey gold medals at the Winter Olympics. Both the Team USA men’s and women’s teams won gold with overtime victories over Canada in their […]
On the latest Sporticast episode, hosts Eben Novy-Williams and Jacob Feldman speak with John Lasker, the SVP of ESPN’s direct-to-consumer (DTC) business, about the future of sports streaming and how his company is reshaping its offerings. ESPN spent years developing its DTC strategy, then in 2025 launched ESPN Unlimited, the all-encompassing streaming service that includes […]