Francis Kurkdjian Premieres Documentary Exploring The Icon Status Of Baccarat Rouge 540

It was mid-April in Paris, sunny, slow-paced… and I was there for a perfume. But not just any perfume, Baccarat Rouge 540, the Maison Francis Kurkdjian scent that has, over the past decade, shifted from cult favourite to near-ubiquity. The reason for the trip was the premiere of ICON(S): Maison Francis Kurkdjian – The Alchemy of the Senses (on April 14), a documentary episode produced by Terminal…

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