How social media redefined fashion from individuality to the enforcement of conformity.

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The sale is expected to be completed in the coming weeks (Picture: ZUMA Press/Shutterstock)

Ebay is looking to buy the second-hand fashion app Depop from its rival Etsy in a bid to attract younger shoppers.

The online retail giant has ironed out a purchase deal worth $1.2 billion (£890 million) to get Depop.

Depop, Vinted and other second-hand clothing platforms have surged in popularity in…

Etsy announced on Wednesday that it is selling Depop, a secondhand clothing marketplace, to eBay for $1.2 billion in cash. The transaction is intended to allow Etsy to focus on its primary marketplace. Founded in 2011, Depop serves a demographic popular with Gen Z and millennials. The sale occurs nearly five years after Etsy acquired […]