Nike Atelier

Contributed by Sandrine Nugue

_**Source: www.instagram.com **Convoy. License: All Rights Reserved. _

Creative direction, identity and logo for Nike Atelier and for ACG, the brand’s highest expression of craftsmanship built to an athlete’s specification. Moulin Light (released by Commercial Type) is the typeface used for the branding of international top athletes Jannik Sinner and…

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These Summit-Busting Runners Inspired Nike’s ACG Line. Now, They’re Back.

Nike’s status as the biggest name in sport wasn’t built overnight. As long it’s existed, the swoosh has bet its business (and reputation) on record-breaking performance — radical, industry-defining innovations that date back to the Bill Bowerman-incepted waffle sole, and continue to this day across virtually every plane of athletic achievement. Now, Nike is digging […]

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