For decades, companies competed on price, quality, and distribution. Today, an entirely different constraint is shaping strategy. Human attention has become one of the most limited and valuable resources in modern commerce. In a world saturated with notifications, content streams, and digital experiences, businesses are learning that capturing focus is no longer a byproduct of […]

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A Gartner survey finds that half of U.S. consumers would rather do business with brands that avoid using GenAI in marketing and customer facing content.