Consumer engagement has been fundamentally changing with the advent of AI agents, forcing a rethink by software-as-a-service (SaaS) companies, and creativity platform provider Adobe is responding by shifting its approach to what it calls ‘Customer Experience Orchestration (CXO).’

Announced today at Adobe Summit, the new Adobe CX Enterprise suite is a pivot to a future defined by agents rather…

Adobe Summit serves as a platform for Adobe to introduce new services, capabilities, and enhancements to its portfolio of creative and marketing software and services. The 2026 edition kicks off live in Las Vegas on April 20, with a virtual event running alongside it.

The company has long been a name to watch as a developer of creativity and design software. This year will be a pivotal one for…