The broadcaster is deploying an agentic AI-driven approach to how premium inventory across linear and digital channels is planned, activated, optimised, and monetised

The post Warner Bros Discovery builds agentic AI-powered adtech stack on AWS appeared first on TVBEurope.

Providing enhanced tracking capabilities, the new features aim to enhance control over the distribution and security of media assets

The post Mediaproxy boosts brand tracking capabilities with LogServer AI integration appeared first on TVBEurope.

The programme aims to help programmatic TV scale across Europe’s largest advertising markets

The post Stage two of roadmap to support growth and development of programmatic TV in Europe underway appeared first on TVBEurope.

After ITV's controversial advertising format was tried in the Six Nations opener, Ease Live CEO, Kjetil Horneland, believes more broadcasters will follow suit

The post Opinion: in-game advertising can ‘enhance relevance’ appeared first on TVBEurope.

The new format will be introduced during pauses in live match play and overseen by ITV Sport's production team

The post ITV to try and convert ad formats during Six Nations appeared first on TVBEurope.