Adobe Continues its Double Down into Agentic AI With Firefly Assist Now Available in Public Beta

If last year was the year of AI, then this year is shaping up to… well, also be the year of AI. But it’s not just the vague notion of AI anymore. AI is growing so fast that there are now subcategories of the technology, which we’re beginning to understand and name differently.

Generative AI is one end of the spectrum, creating images and videos from text prompts. We also have AI-powered…

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Adobe is Adding Conversational AI Editing to Photoshop and Firefly Images. Is Video Next?

Teased last year at Adobe MAX in Los Angeles, Adobe has now officially rolled out the public beta release of its new conversational AI assistant in Photoshop. Conversational AI enhancements are also being added to the Adobe Firefly Image Editor as the push for greater AI integration continues to accelerate across all Adobe applications.

While not necessarily unique to Adobe’s suite of apps…

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