Busting the Apple Tax myth, once and for all

Macworld

When Apple launched the $599 MacBook Neo, there were pained cries of disbelief from the tech media and the general public alike. “B-b-but Apple is for gullible suckers with too much money!” they exclaimed. “Its products are overpriced! Out of touch! Won’t somebody _please_ think of the Apple Tax?”

But to more astute Apple watchers, the MacBook Neo was just the latest in a long line of…

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Macworld Podcast: Requiem for the Mac Pro

Macworld

Apple has finally discontinued the Mac Pro. On this episode of the Macworld Podcast, we talk about Apple’s tower workstation: its history, its purpose, and what it means for the Mac lineup going forward.

This is episode 978 with Michael Simon, Jason Cross, and Roman Loyola.

Watch episode 978 on YouTube

Listen to episode 978 on Apple Podcasts

Tune in to episode 978 on…

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Apple’s most groundbreaking products: 1976 to 1985

Macworld

Apple’s first decade is filled with products that are iconic, not just within Apple’s own history, but the history of technology. Apple is often cited as the originator of _personal_ computing, releasing products that empowered generations of users and set the example for how technology can be used by the masses.

This era saw three different computing platforms come from Apple–that’s…

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How 50 years of moving fast and breaking stuff led to MacBook Neo

Macworld

What a funny coincidence that celebrations of Apple’s 50th anniversary would hit the same month that the company introduced the MacBook Neo, a $599 laptop that has the potential to take the Mac to new heights.

The facts that Apple was founded in 1976 and the MacBook Neo exists in 2026 shouldn’t have anything in common but that they both involve a corporation called Apple. But that’s…

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MacBook Neo is classic Apple: Moving fast and breaking stuff

Macworld

What a funny coincidence that celebrations of Apple’s 50th anniversary would hit the same month that the company introduced the MacBook Neo, a $599 laptop that has the potential to take the Mac to new heights.

The facts that Apple was founded in 1976 and the MacBook Neo exists in 2026 shouldn’t have anything in common but that they both involve a corporation called Apple. But that’s…

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Apple resgata lema de campanha icônica para aniversário de 50 anos

A Apple começou a divulgar os planos e as temáticas do aniversário de 50 anos da empresa. A companhia completa cinco décadas de existência em 1º de abril.

A companhia planeja comemorar a data especial de várias formas que ainda serão reveladas, mas já começou os preparativos com uma carta do atual CEO, Tim Cook. Ela é direcionada para funcionários e fãs, relembrando a importância da…

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