Craig Federighi Explains Why Apple Pivoted to a Siri Chatbot App

Apple senior vice president of software engineering Craig Federighi has explained why the company launched a standalone Siri app in iOS 27, after previously characterizing a dedicated chatbot as contrary to its Apple Intelligence strategy.

The new ‌Siri‌ app, announced at WWDC earlier this week, gives users a centralized place to manage and revisit their conversations with ‌Siri‌ AI. Federighi…

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Apple Park Visitor Centerでキャップやトレーナーが登場!絶対買うわ!色違いも買っちゃうわ!

WWDC26にあわせて、Apple Park Visitor Centerで新グッズが続々入荷しているらしいぞ!散財、不可避! 今回新たに追加が確認されたのはレインボーAppleロゴのキャップ、クルーネックスウェット、ステンレス製ウォーターボトルの3製品。キャップは黒・白の2色で$40、クルーネック…

The post Apple Park Visitor Centerでキャップやトレーナーが登場!絶対買うわ!色違いも買っちゃうわ! first appeared on ゴリミー.

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Apple Park Visitor Center Gets New Merch Ahead of WWDC 2026

With developers and members of the media soon to arrive at the Apple Park campus for WWDC 2026, Apple has added new merchandise to the store at the ‌Apple Park‌ Visitor Center.

Mr. Macintosh shared images of the new items, including crewneck sweatshirts with the classic Apple Garamond text featuring rainbow lettering, hats with a rainbow Apple logo, and water bottles in gray and white.

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Apple Invites WWDC 2026 Attendees to 'The Mandalorian and Grogu' Screening at Apple Park

Developers that have been invited to watch the WWDC 2026 keynote at Apple Park are also able to attend a special screening of The Mandalorian and Grogu.

The screening will take place at 8:00 p.m. Pacific Time on Tuesday, June 9 at the Steve Jobs Theater. Apple says that a "special guest" will be in attendance, with the doors set to open at 7:00 p.m. There is no word on the special guest, but…

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Apple Announces WWDC 2026 Schedule, Sends Media Invites

Apple today provided a schedule for its 2026 Worldwide Developers Conference, which starts on June 8 and ends on June 12. Apple also sent out invites to members of the media who have been invited to attend an in-person keynote viewing at Apple Park.

Both the invites and schedule confirm that the keynote will begin at the standard time, 10:00 a.m. Pacific Time or 1:00 p.m Eastern Time.

Apple…

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Porsche Celebrates Apple's 50th Anniversary With Throwback Race Car Livery

Porsche today announced a new collaboration with Apple that will see two Porsche 963 vehicles outfitted with an Apple Computer-inspired wrap in round four of the IMSA WeatherTech SportsCar Championship at Laguna Seca. The event is set to take place on Sunday, May 3.

Porsche says that the one-time design is meant to celebrate the 75th anniversary of Porsche Motorsport and the 50th anniversary of…

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Paul McCartney Gives Inside Look at Apple Park 50th Anniversary Performance

To celebrate Apple’s 50th anniversary earlier this month, Paul McCartney held a special performance for Apple employees at the company’s Apple Park campus.

McCartney recently shared a behind-the-scenes tour video of his visit to ‌Apple Park‌, providing an inside look at the campus and a special meeting with Apple CEO Tim Cook.

Cook said that Apple could not think of anyone better to…

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iPod Marketing Veteran Stan Ng Retires After 31 Years at Apple

Stan Ng, Apple's vice president of product marketing for Apple Watch, AirPods, Health, and Home, has retired after 31 years at the company (via _Bloomberg_).

Ng publicly announced his departure on LinkedIn on Thursday, sharing an image of the sunrise at Apple Park. "After 31 years at Apple, today was my last day," he wrote. "It was a joy to work at Apple and I truly loved what I did." Apple's…

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Apple Sending WWDC 2026 Invites to Special Event Lottery Winners

Students and developers who won the lottery to attend the WWDC 2026 Special Event at Apple Park on June 8 have started receiving their invites.

Apple is holding a WWDC keynote viewing at ‌Apple Park‌, but space is limited so invites were done on a lottery basis. Apple accepted submissions from those interested in attending until Monday night, and winners are now being notified.

Developers and…

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Apple Fan Creates Unofficial WWDC 2026 and 50th Anniversary Enamel Pins

App developer Clément Sauvage has designed a set of enamel pins for Apple fans who want to commemorate WWDC 2026 and Apple's 50th anniversary. Sauvage is offering the pins on Kickstarter, and plans to start shipments in May ahead of WWDC.

The pins feature the Apple developer logo, the Apple Intelligence icon, Apple's "spaceship" and rainbow at the Apple Park campus, the entrance to Apple's…

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Tim Cook Says iPhone Launch Was His Favorite Apple Moment in 50th Anniversary Interview

For its 50th anniversary celebration, Apple invited _The Wall Street Journal_ 's Ben Cohen to Apple Park to meet up with Apple CEO Tim Cook.

Cohen and Cook took a look at rare archival materials from the early days of Apple, some of which Cook wasn't even familiar with. Cook said that he had seen a lot of the devices for the first time while preparing for Apple's 50th anniversary.

Items on…

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Paul McCartney Blazes Through Career-Spanning Set at Apple Park for 50th Anniversary Celebrations

Paul McCartney performed a concert for Apple employees at Apple Park in Cupertino last night, capping the company's 50th anniversary celebrations with a career-spanning set that included songs from The Beatles, Wings, and his solo career.

Apple CEO Tim Cook introduced McCartney to the crowd, calling him "a songwriter, a pioneer and one of the most influential artists of all time" and adding…

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Apple Celebrates 50th Anniversary With Employee Gifts, Plans Finale Concert at Apple Park

Apple is providing employees with a special gift in honor of its 50th anniversary, which takes place on Wednesday, April 1. Employees will receive a commemorative t-shirt, enamel pin, and limited-edition poster, all of which have the scribble-style rainbow Apple logo that Apple has been using for its 50th anniversary artwork.

An Apple Park sign says that products are "crafted by hand" and are…

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Apple's 50th Anniversary Finale Revealed

Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now _Bloomberg_ 's Mark Gurman has revealed details about the company's grand finale.

In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.

A special guest…

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Apple50周年フィナーレのヘッドライナー、ガーマン氏のヒントが意味深すぎる

Apple創業50周年の記念イベントがいよいよフィナーレを迎える。BloombergのMark Gurman氏がXに投稿した内容によると、今週、クパチーノのApple本社で従業員向けのフィナーレイベントが開催されるとのこと。しかも、ヘッドライナーとなるアーティストが誰なのか従業員に伝えられたらしく、…

The post Apple50周年フィナーレのヘッドライナー、ガーマン氏のヒントが意味深すぎる first appeared on ゴリミー.

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The MacRumors Show: Apple Announces WWDC 2026

On this week's episode of The MacRumors Show, we discuss Apple's announcement of its 37th annual Worldwide Developers Conference (WWDC), where the company is expected to unveil a major Siri overhaul alongside iOS 27, macOS 27, and other next-generation operating systems.

_Subscribe to The MacRumors Show YouTube channel for more videos_

Like last year, WWDC 2026 will be a primarily online…

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Apple Notifying WWDC 2026 Swift Student Challenge Winners

Apple today began notifying students who won the WWDC 2026 Swift Student Challenge, held from February 6 to February 28. Students who entered the challenge can sign into the website to see their status.

Apple did not say how many winners it chose this year, but in prior years, the company selected a total of 350 winners. Those who win the Swift Student Challenge are eligible to enter Apple's…

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Apple announces WWDC 2026 details, conference will run from June 8th through June 12th

Apple just dropped the when and where of its Worldwide Developers Conference, which is set to begin on Monday, June 8 and end on Friday, June 12. Like last year’s conference, WWDC 2026 will primarily function as an online event open to all developers, with no associated cost. The company also announced that its keynote […]

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Apple 50周年のフィナーレはApple Parkか。次期CEO候補が”主役”に?

Appleが創業50周年を記念し、本社Apple Parkで「盛大な誕生日パーティー」を計画していることが明らかになった。BloombergのMark Gurman氏が、Appleのハードウェアエンジニアリング担当上級副社長John Ternus氏の詳細なプロフィール記事の中で報じた。 Ternus…

The post Apple 50周年のフィナーレはApple Parkか。次期CEO候補が”主役”に? first appeared on ゴリミー.

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Apple to Announce 2026 Swift Student Challenge Winners on March 26

As part of its WWDC 2026 announcement, Apple said that it plans to announce this year's Swift Student Challenge Winners on Thursday, March 26.

Apple's Swift Student Challenge tasks students with creating an original coding project using Swift Playgrounds or Xcode. This year's event began on February 6, and Apple accepted submissions through Saturday, February 28 before judging began.

Apple…

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Apple Announces WWDC 2026 Will Take Place June 8 to 12

Apple today said that its 37th annual Worldwide Developers Conference is set to begin on Monday, June 8 and end on Friday, June 12. Like WWDC 2025, WWDC 2026 will be a primarily online event open to all developers, with no associated cost.

_Subscribe to the MacRumors YouTube channel for more videos._

WWDC always begins with a keynote that happens on the first day of the event, and this…

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Apple CEO Tim Cook Takes a Pit Stop in New Video to Promote F1

Apple CEO Tim Cook today shared a short promotional video on social media highlighting Apple's new role as the U.S. home of Formula One.

The clip takes place around Apple Park and shows Cook driving a small campus buggy along the ring road before pulling up beside Dutch racing driver Max Verstappen. The scene plays out like a Formula 1 pit stop, with the buggy stopping at a makeshift pit area…

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The MacRumors Show: What's Coming at the 'Apple Experience'?

We talk through everything to expect at Apple's upcoming "Experience" on March 4, on this week's episode of The MacRumors Show.

_Subscribe to The MacRumors Show YouTube channel for more videos_

Earlier this week, Apple today a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. It is notable that Apple is specifically using…

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