Some cans you pick up at a supermarket and forget immediately. Then there are cans that stop you mid-aisle. The new DASH Water Pink Lady Apple can, designed by London studio Horse, belongs firmly in the second category. I picked one up at Tesco the moment it hit shelves on June 2, and honestly, I […]
The post DASH Water Pink Lady Apple Packaging by Horse Is the Collaboration Design of Summer…
Pocas decisiones en la vida de una organización generan tanta ansiedad interna y tanto debate externo como la de cambiar la identidad de marca. El rebranding toca algo que va mucho más allá de los colores y el logotipo: toca la memoria acumulada de clientes, empleados y comunidades que han construido una relación con la […]
La entrada Rebranding exitoso: cuándo y cómo renovar la identidad de una…
Hasta hace no muchos años, la marca personal era un concepto reservado a las celebrities, los grandes ejecutivos corporativos y los políticos de alto perfil. El resto de los profesionales simplemente trabajaba, acumulaba experiencia y esperaba que su reputación se construyera sola a través del tiempo y del boca a boca. Ese modelo funcionó razonablemente […]
La entrada ¿Cómo construir una marca…
Cuando una persona recuerda un lugar, raramente lo hace a través de un logotipo o un eslogan. Lo recuerda por cómo se sentía estar ahí: el olor particular que impregnaba el ambiente al entrar, la textura de los materiales que tocaba, la temperatura del espacio, el tipo de luz que iluminaba los productos, la música […]
La entrada La experiencia sensorial como herramienta de fidelización de…
Fijar el precio de un producto o servicio es, en apariencia, una decisión económica: se calcula el costo, se añade el margen deseado y se publica el número. En la práctica, sin embargo, el precio es ante todo un fenómeno de percepción. El mismo número puede parecer caro o barato, justo o abusivo, accesible o […]
La entrada Precios y percepción: la psicología detrás de lo que el consumidor está…
Hay una escena que cualquier profesional de marketing ha vivido en alguna sala de presentaciones: el cliente presenta diapositiva tras diapositiva cargada de estadísticas, porcentajes y gráficos de barras, esperando que esa avalancha de evidencia convenza al público de lo que quiere comunicar. Al final de la sesión, los asistentes recuerdan muy poco del contenido […]
La entrada Storytelling y el…
Cuando se habla de identidad de marca, la conversación suele girar en torno a lo visible: el logotipo, la paleta de colores, la tipografía, la fotografía. Rara vez el sonido ocupa el lugar que le corresponde en esa discusión, a pesar de que la investigación en neurociencia cognitiva lleva décadas documentando algo que cualquier persona […]
La entrada El poder de la música y el sonido en la…
After Madonna took the stage in Times Square, the performance went viral on social media. But the show marked the launch of The Square, New York City’s most high-tech venue to date.
Existe una diferencia enorme entre lo que una persona dice que mira y lo que sus ojos realmente recorren. Esta brecha, documentada con precisión creciente desde que la tecnología de seguimiento ocular se volvió accesible para la investigación de mercados, ha obligado a replantear muchos de los supuestos sobre los que se construían las decisiones […]
La entrada Eye tracking y atención visual: lo…
Antes de leer una sola palabra de un anuncio, antes de evaluar un precio o comparar características, el cerebro del consumidor ya ha procesado el color. En fracciones de segundo y de manera completamente automática, el sistema visual envía señales al sistema límbico —la región cerebral vinculada a las emociones y a la memoria— que […]
La entrada La psicología del color en branding y publicidad…
Honestly, I’ve seen so many portfolio templates that look like they were designed for a generic business, then retrofitted for design studios. But this one wasn’t. Tom Sarraipo’s interior design portfolio brochure template for Adobe InDesign is one of the rare exceptions—a layout that feels like it was conceived specifically for the way interior designers […]
The post Interior Design Portfolio…
Logo design is under pressure. Not creative pressure—systemic pressure. Brands now live across dozens of surfaces simultaneously: app icons, AR environments, motion graphics, thumbnail previews, embroidered patches, and LED billboards. A logo that can’t survive all of those contexts isn’t a logo anymore. It’s a liability. The logo design trends of 2026 aren’t emerging from […]
The post Best Logo…
Vivimos en la era de la visibilidad. En un mundo hiperconectado donde miles de profesionales compiten por atención, credibilidad y oportunidades, ya no basta con ser bueno en lo que uno hace. Es necesario que los demás lo sepan, lo sientan y, sobre todo, lo recuerden. Eso es precisamente lo que hace una marca personal […]
La entrada Cómo Construir una Marca Personal Poderosa con PNL se publicó…
And how can brands pick the right font for them? Gen Z are famous for many things, among them, a penchant for lowercase typography, or rather an …
Logo design sits at the center of every brand identity conversation. Yet most designers approach it without a real system. George Bokhua’s Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons changes that. Published by Rockport Publishers in 2022, this 224-page volume codifies what Bokhua has practiced across 15 years […]
The post Principles of Logo Design…
Most business brochures fail before they’re even printed. The layout looks patched together. The hierarchy feels borrowed. Nothing holds the reader’s eye long enough to matter. Yet the companies that communicate best visually aren’t always the ones with the biggest budgets—they’re the ones with the right foundation. A well-designed corporate brochure template changes the entire […]
The post…
Clients decide in seconds. Before you say a word in any pitch meeting, your presentation has already made a first impression—and that impression either opens doors or closes them. A brand portfolio presentation template built for Adobe InDesign gives you a structural and visual advantage that raw talent alone rarely delivers. This particular template by […]
The post A Brand Portfolio…
You know what? I think that most portfolio presentations fail before the first slide loads. They’re either overdesigned to the point of distraction or so stripped-back that they communicate nothing about the person behind the work. Finding the balance—between editorial restraint and enough visual personality to be memorable—is one of the hardest challenges any creative […]
The post This Is a…
Most resumes look the same. Same fonts, same grid, same quiet desperation hidden behind bullet points. That sameness is the real problem—not a lack of experience. A resume and portfolio layout communicates your aesthetic judgment before a single word gets read. Designers know this. Yet so many still submit documents that look like they were […]
The post A Resume and Portfolio Layout That Makes…
Pet care packaging has a problem. Walk down any pet store aisle, and you’ll see the same two extremes: either sterile, clinical white labels that feel lifted from a pharmacy, or loud, cartoonish graphics that treat pet owners like they have no taste. Neither approach feels honest. Neither feels like it belongs in a thoughtfully […]
The post Bau Nutrition Pet Food Packaging Proves That Pet Care…
Brand guidelines used to live in PDFs nobody opened. That era is over. Today, brand identity documents are expected to function as presentations, reference tools, and communication assets — all at once. The luxury brand guidelines InDesign template by Tom Sarraipo answers that demand directly, with a presentation layout built for screens, not printers. This […]
The post Luxury Brand Guidelines…
There is a quiet shift happening at the top of the luxury market. The biggest, most protective brands…
The post Why Luxury Brands Are Choosing Boutique Branding Agencies Over Global Networks appeared first on urdesignmag.
In today’s issue, Claire Taylor Hansen and Nicole Tufts answer a reader’s question about rebranding during uncertain times.
The Apple logo sits on more than two billion active devices worldwide. It lights up on the back of MacBooks in coffee shops from Berlin to Bangkok. It gleams on the wrists of commuters in Tokyo and São Paulo. No other corporate symbol has achieved this kind of quiet, borderless omnipresence — and yet, the […]
The post The Apple Logo: How a Bitten Fruit Became the World’s Most Recognized Brand…
The Amazon has always been a brand. Not by design, but by sheer force of existence. It is the largest tropical rainforest on the planet, home to 28 million people, and the subject of more global conversation than almost any other place on Earth. Yet until now, it had never had a single, unified visual […]
The post The Brazilian Amazon Finally Has an Official Brand — and It Was Drawn from the…
A noticeable shift is happening across industries, and it’s not limited to tech. Companies that once had nothing to do with artificial intelligence are now repositioning themselves around it. The AI rebranding trend is picking up speed as businesses look for ways to stay relevant in a market where AI is quickly becoming the center […]
The post Some Companies Are Rebranding as AI Companies Just…
Many logos fail quietly. They launch with fanfare, get slapped on a website, and slowly dissolve into irrelevance — not because the designer lacked skill, but because nobody thought clearly about what the mark was actually supposed to do. Allan Peters thought about that for over two decades. And in Logos That Last: How to […]
The post Logos That Last: How Allan Peters Turns Visual Branding Into…
Some brands are born too small for their own ambition. They start with a name that fits a single product, a single shelf, a single season — and then they grow, and suddenly the name becomes a cage. Truppe, an artisanal confectionery based in Pelotas, Brazil, knew that feeling intimately. The original brand was solid. […]
The post Truppe Rebranding: How Holman Design Turned a Product-Trapped…
Most presentation templates fail before anyone opens them. They promise versatility, deliver visual noise, and force you to spend hours overriding decisions someone else made badly. The Monono company profile presentation template takes the opposite approach — and the result is something worth paying close attention to. Designed by Adobe Stock contributor Guuver, this Illustrator […]
The post…
Most café branding tries to say too many things at once. Artisanal. Community-focused. Instagrammable. Sustainable. The result is a visual identity that communicates everything and means nothing. Handmade Café in Pune, India, does the opposite — and the branding project by studio Rare Ideas is one of the more quietly confident identity systems to come […]
The post Handmade Café Branding Proves…