Burger King Japan offering all-you-can-eat quad-burgers, whoever eats the most gets more in December

Beefy gauntlet has been thrown down once again by Burger King Japan. Burger King Japan understands that there are times when a regular-size hamburger just won’t cut it, which is why they offer what they call the One Pounder series, a line of sandwiches with four patties. Sometimes, though, a person’s bottomless well of burger […]

Second-generation sumo burger coming to Burger King Japan with return of Baby Body Burger

New collaboration with Japan Sumo Association is even more deacdent than the last. Sumo is a cultural tradition with centuries of history of ceremony, and also a deep, complex sport with dozens of power, footwork, and strategic techniques compressed into every bout. And yet, it’s almost impossible to watch a sumo match and not be […]

Burger King Japan launches King Fusion, and the possibilities are endless (and delicious)

The Burger King sundae line feels like a perfect match for the Japanese sweets scene. Burger King Japan is in the middle of a very aggressive push to expand its dominion in Japan, and as part of its aspiration to sit upon Japan’s hamburger throne it’s currently offering bundles of 40 million yen (US$250,000) to […]

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Disney Goes With Burger King Instead of McDonalds For Mandalorian & Grogu Menu

The Mandalorian and Grogu Burger King promotion brings a new collaboration between The Walt Disney Company and Burger King. The limited time menu will begin on “Star Wars Day,” or May the Fourth, a recurring marketing moment for the franchise. The partnership supports the upcoming film The Mandalorian and Grogu, scheduled for theatrical release in […]

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Burger King offers every fast food franchisee in Japan 40M yen to jump ship and join them

McWhoNow? I’ll take the 40 mil. Burger King has been on quite the tear in Japan recently. Their explosive post-pandemic expansion saw them grow from 77 locations to 352, with a target of 600 by 2028. These ambitions caught the attention of Goldman Sachs, who purchased the Japanese chain for 78.5 billion yen (US$493M), and […]

Burger King Japan’s All Heavy customisation hack may not be all it’s cracked up to be

The results of this taste test are truly baffling. If you’re walking around town with a hankering for burgers and a big appetite to fill, Burger King is usually one of the top options. Not only does this chain serve good-sized burgers but it also offers limited-time all-you-can-eat specials, and now there’s a new way […]

This is what Ibiza is like off-season — and why you should go now before the crowds

Ibiza looks different in spring, but in many ways, it is nicer (Picture: Getty Images)

As soon as the heat hits and I step foot onto the tarmac at Eivessa Airport in Ibiza, there’s no escaping the buzz and energy that takes hold.

Simply put, I love this place. So much so, it’s become a habitual annual holiday destination where days planned months in advance finally come to fruition: boat trips,…

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Los problemas de McDonald’s para adaptarse a la era Instagram y las risas en redes sociales

Chris Kempczinski tiene desafíos que los CEOs gastronómicos de otros tiempos no tenían. Ya no alcanza con ganar la lucha de las góndolas o las mesas a fuerza de buenos productos. Ahora hay una instancia previa que es audiovisual y nuevas costumbres de consumo, en el marco de un mercado dinámico que no respeta a […]

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“Dystopian nightmare”: Burger King rolls out AI that tracks whether workers sound “friendly” enough

"If you want employees to act happier at work, pay them a living wage to be there."

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