Is Gen Z Trying to Make Cigarettes Cool Again?

We’re only a quarter through 2026 and it’s evident that some of last year’s budding trends have fully bloomed.

The Clean Girl look has been totally upstaged by her cooler younger sister, the Messy Girl; Ozempic fuelled hyper-thinness has nearly annihilated whatever lingers of the body positivity culture from the previous decade; obsession with y2k has spilled past “indie sleaze” and everyday…

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