Italy's number-one beauty brand has tall ambitions for its entry into the world's largest beauty market.

From lightweight skin tints to full-coverage foundations, these are the best new launches to have on your radar.

Mario Dedivanovic will be starring in a new episodic content series, a joint effort between his brand and the beauty retail giant.

Barnes is relaunching the brand with his hero product, Body Bling.

The beleaguered makeup brand is emerging from bankruptcy to a more crowded makeup market than the one it launched in.

Brands from across channels and price points are all rebranding to better meet consumer needs and habits.

Rogers cofounded Mary Kay Cosmetics with his mother, Mary Kay Ash, in 1963.

The collaboration will center around a cinematic campaign and a curated capsule titled The Olivia Dean Edit.

Founded by makeup artist Yara Alnamlah, the skin-first brand debuted its full collection alongside two Sephora exclusive launches.