On today’s episode of Variety’s “Strictly Business” podcast, Havas Play executives Andrea Isaac and Juliet Tierney discuss insights on reaching Gen Z and Gen Alpha consumers — and the differences that distinguish them. The senior leaders of the branded content and experiential marketing unit of marketing giant Havas discuss the sea change in marketing priorities […]
Mythical, the company behind the “Good Mythical Morning” YouTube series, just celebrated its flagship show’s 3,000th episode. In an industry where creator longevity is perpetually in question, COO Jacob Moncrief and Deloitte principal Dennis Ortiz sat down with CAA’s Brent Weinstein at Variety’s Entertainment Marketing Summit presented by Deloitte for the Creator Brands in the Zeitgeist […]
With the LA28 Summer Olympics and Paralympic Games two years away, technology is shaping the way LA28 will be delivered to fans across the globe. Alex Merchan, Chief Marketing Officer at LA28, spoke to Deloitte’s Chief Data & AI Officer Michelle McGuire, at Variety’s Entertainment Marketing Summit presented by Deloitte about the Olympics’ marketing, use […]
Variety’s Entertainment Marketing Summit in Los Angeles, presented by Deloitte, brought together the most influential marketers, creatives and brand leaders who are shaping the future of entertainment. Held April 22 at the Beverly Hilton, the summit covered the real-world impact of AI on creative workflows, how live experiences have become the center of the marketing mix, […]
On today’s episode of “Daily Variety” podcast, entrepreneurs Tina Knowles and Ashley Graham explain how they have blazed trails to build powerful media and retail brands in highlights from a day’s worth of conversations held at Variety’s annual Entertainment Marketing Summit. The daylong event held in Beverly Hills featured sessions with the industry’s top marketers, […]
Leah Kateb’s fans include millions of “Love Island USA” viewers — and Tobey Maguire. During a panel at Variety’s Entertainment Marketing Summit presented by Deloitte, the reality TV star said that she met the actor, who told her he was a “really big fan.” “I was like, ‘This is insane. You’re Spider-Man. I’m a big […]
Since Warner Bros. Pictures debuted the teaser trailer for “Practical Magic 2” on Monday, the video has racked up nearly 11 million views from fans — and several calls from marketing teams looking to work some magic of their own. “We just dropped the trailer this week and we’re getting all these calls now for […]
Tina Knowles has worked as a businesswoman, fashion designer, and hairstylist, but the job she’s proudest of is her role as “Matriarch,” which is also the apt title of her 2025 autobiography. At Variety’s Entertainment Marketing Summit presented by Deloitte, Knowles and Variety’s Senior Entertainment Writer Angelique Jackson dove into her history and talked about […]
Supermodel Ashley Graham is adding actress to her resume with a cameo credit in “The Devil Wears Prada 2,” set to hit theaters on May 1. At Variety’s Entertainment Marketing Summit presented by Deloitte, Graham and UTA Partner and Agent Natasha Bolouki dove into the cameo, what drives business decisions, how the two work together […]