The assemblage of boutique fitness brands believes Pilates and strength training are a match made in heaven

Local enthusiasm for Hyrox’s upcoming two-weekend event in New York City is strong, with fitness operators big and small seeing a boost from curated classes and content.

The post How New York-Area Fitness Brands Are Capitalizing on the Hyrox Boom  appeared first on Athletech News.

FIT House of Brands has launched a program to spur athletes into franchise ownership at F45 Training, FS8 and Vaura Pilates.

The post F45 Parent FIT House of Brands Wants Athletes to Become Franchise Owners appeared first on Athletech News.

F45 Training is a key Hyrox partner, but it will also hold its own fitness event: Peak500, a 30-minute competition affiliated with Red Bull.

The post F45 Launches Its Own Fitness Competition With Red Bull as Partner appeared first on Athletech News.

According to a report from Inspire360, 17 fitness operators now have some form of a GLP-1 program, including Planet Fitness, Life Time and Equinox.

The post Gyms & Clubs Are Starting To Offer GLP-1s, Although Their Methods Vary appeared first on Athletech News.