In the high-stakes world of the food and beverage industry, the gap between a “good idea” and a “shelf-ready product” can often feel like a chasm. For over two decades, ECRM has functioned as the bridge over that gap. From February 15–19, 2026, the Hyatt Regency DFW in Dallas, Texas, became the epicenter of retail evolution as ECRM hosted its Winter Sessions. This wasn’t your grandfather’s trade…