The TikTok personality’s butler Alfred makes a cameo, too.

Most people associate the ‘What’s in My Bag?’ trend with a celebrity pulling an obscure crystal or a half-eaten snack from a designer tote in one of those Vogue interviews, but Giuliano Calza prefers to carry a decade of Italian subculture instead. GCDS reached its tenth anniversary this season by transforming a viral internet ritual into a sprawling shopping mall fantasy for Spring/Summer 2026.…

GCDS Spring/Summer 2026 / SS26 at Milan Fashion Week After a one-season hiatus, the brand did not present GCDS Fall/Winter 2026 but instead adopted a see now buy now concept by showcasing the Spring/Summer 2026 collection. GCDS marks ten years with the Spring/Summer 2026 “What’s in My Bag?”, a runway show that transforms a viral...

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Calza is back with a see now, buy now fashion show after a one-year hiatus, which he highly recommends his peers to take, too.