The trio of products will retail from $21.98 to $34.95.
Henkel enters a definitive agreement to acquire Olaplex for $1.4 billion to expand its premium hair care stable. The global professional hair market has taken a monumental shift with today’s announcement from Henkel. The German consumer goods giant has entered into a definitive agreement to acquire Olaplex Holdings for approximately $1.4 billion. This calculated move […]
The post Olaplex…
The German group looks to further expand hair care as a core category.
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