Contributed by Eliott Grunewald
_**Source: forthandback.la **Forth & Back. License: All Rights Reserved. _
L.A.-based studio Forth+Back have created the new brand identity for Sotheby’s Motorsport (SOMO), pairing Leto (Ornamental & Title Type) with ABC Rom (Dinamo). From the case study:
SOMO is reshaping automotive auctions by pairing its industry expertise with a digital…