SOMO

Contributed by Eliott Grunewald

_**Source:  forthandback.la **Forth & Back. License: All Rights Reserved. _

L.A.-based studio Forth+Back have created the new brand identity for Sotheby’s Motorsport (SOMO), pairing Leto (Ornamental & Title Type) with ABC Rom (Dinamo). From the case study:

SOMO is reshaping automotive auctions by pairing its industry expertise with a digital…

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