More than 12,500 attendees and 410 exhibitors made their way to Mandalay this year.

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The prototypes are available to view at the hololive productions booth for the rest of the show.

The post Jakks Pacific Debuts Anime Division and Unveils New Protoypes at Licensing Expo appeared first on The Toy Book.

New attractions, dining concepts, collectibles, publishing, and retail partnerships spotlight the company’s franchise-first strategy.

The post Hasbro Expands Franchise Experiences, Licensing Push at Licensing Expo appeared first on The Toy Book.

This year brings new experiences and products based the preschool series.

The post BBC Studios Expands ‘Bluey’ with Global Partnerships appeared first on The Toy Book.

Spin Master heads to Licensing Expo with a stacked lineup and big plans for the future.

The post Licensing Power: Unlocking the Value of Spin Master’s Biggest Brands appeared first on The Toy Book.

Welcoming the WiT Foundation’s 2026 Scholarship Recipients

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This year's hottest brands are setting trends at licensing's big show.

The post Ready, Set, Play: Kids’ Brands Go the Extra Mile at Licensing Expo appeared first on The Toy Book.

It’s not gambling if you know you’re gonna win.

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Timed with Licensing Expo, this issue is packed with exclusive features and hundreds of new toys and games.

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Creating products that live beyond the page.

The post World Series of Licensing Q&A: Rachel Bader, Penguin Random House appeared first on The Toy Book.

The licensing exec repping Carlos Santana and Smokey Bear discusses the trends shaping the business today.

The post World Series of Licensing Q&A: Todd Lustgarten, Westbridge Licensing appeared first on The Toy Book.

"Licensing has to be a long-term vision, not a short-term experiment."

The post World Series of Licensing Q&A: David Born, Born to License appeared first on The Toy Book.

The Licensing Book speaks to Christa Pitts about The Elf on The Shelf's growth into a year-round brand and a new collaboration with Warner Bros. and Harry Potter.

The post World Series of Licensing Q&A: Christa Pitts, The Lumistella Company appeared first on The Toy Book.

Consumer products, theme park experiences, and gaming partnerships fuel the franchise’s next growth phase.

The post Licensing Expo: Universal Expands ‘How to Train Your Dragon’ Franchise Push appeared first on The Toy Book.

Marc Mostman’s decade-long networking tradition returns with cabanas, cocktails, and after-hours industry action.

The post F.U.N. Heads Poolside as Licensing Expo Hits Las Vegas appeared first on The Toy Book.

New products, live experiences, and collaborations are on the way through 2027.

The post Peter Rabbit Hops into New Partnerships Ahead of 125th Anniversary appeared first on The Toy Book.

Fans can kickstart a new collection with looks that kill...

The post Mötley Crüe, EPOCH Crank Up Trading Card Collection appeared first on The Toy Book.

The new studio hosts meetings at this year's Licensing Expo in Las Vegas.

The post The Office of Tiffany Birdsong Debuts with Launch of Hall Party Games appeared first on The Toy Book.

Global partnerships, live experiences, and collaborations build momentum ahead of the 2027 milestone.

The post WildBrain Expands Teletubbies Licensing and Activations Ahead of 30th Anniversary appeared first on The Toy Book.

The model and entrepreneur will share insights on building purpose-driven collaborations and long-term brand value.

The post Ashley Graham to Headline Licensing Expo 2026 Session on Authentic Brand Partnerships appeared first on The Toy Book.

Attendees can learn more about Shrek’s 25th anniversary at the show.

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Horror, Inc. grows the Friday the 13th franchise with new collaborations.

The post Jason Universe Expands Licensing and Partnerships Ahead of Licensing Expo 2026 appeared first on The Toy Book.

Cloudco Entertainment drives growth through new partnerships, cultural activations, and cross-category expansion.

The post Care Bears Expands Global Licensing and Retail Footprint Ahead of 45th Anniversary appeared first on The Toy Book.

The brand drives momentum and grows its partner network.

The post Minecraft Expands Experiences Ahead of Licensing Expo appeared first on The Toy Book.

The panel features speakers from CD Projekt Red, Supercell, Ubisoft, and Think Influence.

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The session explores Ozzy’s legacy and the evolving Osbourne family brand through licensing and partnerships.

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Michael Bond’s charming character is taking a trip to Stand No. B196.

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The tabletop games division expands Abacus’s footprint beyond VR products.

The post Abacus Brands Launches Radical Games at LA Toy Previews appeared first on The Toy Book.

Learn more about its blockbuster licensing lineup at Stand No. U188.

The post Universal Products & Experiences Brings Film Favorites to Licensing Expo appeared first on The Toy Book.

The industry event spotlights eco-conscious innovation, inclusive design, and charitable partnerships.

The post Licensing Expo 2026 Highlights Sustainability, Inclusivity, and Social Impact appeared first on The Toy Book.