EA, the big brains behind The Sims 2 H&M Fashion Stuff, announce they're "transforming how brands connect with audiences" – with in-game billboards

In the time-old tradition of marketing, EA have announced something ancient as though it's just been thought up by the boffins in the advertising lab. Their big new moneymaking wheeze to squeeze every last penny out of their games: billboards.

In a press release that stretches into essay-length territory, EA sing the praises of their new ad platform, which is "transforming how brands connect…

Read more →
Madden NFL 27 Presentation and Authenticity Details Revealed

EA Sports has outlined a long list of presentation and authenticity upgrades coming to Madden NFL 27, with the development team focusing on making every game feel more connected to the NFL experience fans see each week.

The biggest goal this year was making the game feel more alive. That touches everything from broadcasts and stadium traditions to weather, lighting, halftime coverage, player…

Read more →
Madden NFL 27 Superstar Mode Details Revealed

EA Sports shared new details on Superstar Mode in Madden NFL 27. The biggest focus this year is turning a player’s career into a full journey from rookie prospect to Hall of Fame candidate.

Players can once again import their Road to Glory athlete from College Football 27 and continue that career in the NFL. This year’s version carries over more of what happened in college, including…

Read more →
Madden NFL 27 Trailer and Info on Gameplay, Franchise, Superstar and More

EA Sports released their first official Madden NFL 27 trailer giving fans an early look at some of the biggest changes coming to gameplay, Franchise, Superstar and presentation modes. More details on each feature are expected in the coming weeks, but the initial reveal points to a stronger focus on realism, player personalities and league-wide immersion.

On the field, Madden NFL 27 aims to make…

Read more →
Iceman Turnt: Caleb Williams Makes History as First Chicago Bears Player on Madden NFL Cover

EA SPORTS has announced that Chicago Bears quarterback Caleb Williams will be the cover athlete for Madden NFL 27, making him the first player in franchise history to appear on…

The post Iceman Turnt: Caleb Williams Makes History as First Chicago Bears Player on Madden NFL Cover appeared first on .

Page 1