As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.

Metadata from NBCU is key to adapting Omnicom clients' creative be dynamically contextual to the shows in which they run.

The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.

AI agents are at the core of Dentsu and Dept’s market offerings, but a Hyundai agentic media pilot highlights threat of in-housing.

Sponsor units in the media company’s streaming premieres are dynamically adapted to enable advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a dynamic insertion capability to streaming.

Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling across VOD and live programming.

All the Cannes-related ad tech announcements you’ll need to appear informed.

The World Cup is expected to provide the biggest sports gambling market in history. Prediction market platforms and sportsbooks hope to take advantage with a heavy focus on performance channels.

Omnicom Media is integrating Acxiom audience data into Netflix’s ad capabilities to enable more relevant ads, and sometimes even work them into the content

Sport Beach started as a one-slide concept. It's since grown into one of Cannes Lions' most popular activations – and a standalone business unit for holdco Stagwell.

Omnicom plans to tackle frequency problems with streaming while also bringing a greater degree of contextual relevance to the advertising  it creates, plans and activates for clients.

Marketers are nervous about agentic media buying. WPP is betting governance is the answer.

Yahoo positioning itself as an alternative to the industry’s emerging black boxes as part of a 23-partner network.

Synthetic data solutions promise time savings, but most agencies only trust them so far. WPP’s latest partnership is set to push the envelope into programmatic buying.

Plus, the five key questions marketers have to ask about AI platform pitches.

Electronic Arts has a plan to offset rising game costs: it's called advertising.

Twin projections from holdco WPP and Madison & Wall, peg rising search spend amid a resilient ad economy, which is still expected to grow despite headwinds.

The company sees a larger opportunity in powering advertising across conversational experiences.

The media company is set to acquire streamer in $22 billion stock-and-cash purchase. But it will keep its own properties like Tubi separate.

Reading the tea leaves of Coca-Cola’s recent campaigns (and their media spending) reveals its priorities ahead of a huge media and data account review.

Traditional text-based ad targeting will always have its place. But in an ad marketplace run by AI agents, it may need to be replaced as the primary method of aiming ads.

Media buyers explain how they compare DSPs on transparency, inventory and performance. The best of the lot? Take a look.

Publicis and The Trade Desk have made up, which is either a triumph of negotiation or a sign the whole thing was never quite as dramatic as it seemed.

For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey.

The PE-owned independent continues to acquire shops that round its offerings, the latest adding creative and performance assets as the two explore how to apply AI.

As programmatic automation and AI agents reshape the traditional upfront marketplace, media buyers are navigating a new balance.

The upfront has begun to move, and sports is leading the way, but budgets are getting tighter as the buying season progresses.

As Liftoff Mobile raises $437 million, Jeremy Bondy explains its return to the public markets and how the app economy still has room to grow.

While it’s hardly a fresh observation, it is a timely one. Coca-Cola is about to kick off a global agency review covering media, data and tech,.

The Blackstone-backed mobile app performance engine is drawing comparisons with standout performer AppLovin.