Topshop’s three ingredients for social media success

Drapers
Topshop’s three ingredients for social media success

Topshop global marketing director Moses Rashid told Drapers Social Summit delegates how the British fashion brand built its social media relaunch strategy around three core pillars: product, cultural community and elevation.

The post Topshop’s three ingredients for social media success appeared first on Drapers.

Topshop and THG Studios host ‘world’s first AI-driven catwalk’

Drapers
Topshop and THG Studios host ‘world’s first AI-driven catwalk’

Topshop and THG Studios, formerly part of The Hut Group, teamed up to host the "world's first AI-driven, shoppable catwalk" last night (26 February).

The post Topshop and THG Studios host ‘world’s first AI-driven catwalk’ appeared first on Drapers.

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