Drapers
AllSaints rolls out AI-powered employee platform
AllSaints Group, which owns brands AllSaints, John Varvatos and Buscemi, has completed an AI-powered rollout to support its communications and engagement teams in the UK, US, Europe and Asia.
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Drapers
Drapers Talks podcast: How Represent navigates AI
Represent chief digital officer Stefan Lewis and chief operating officer Tom Robinson are joined by Shopify customer success manager Adam Finan, as the trio discuss how to balance the use of artificial intelligence alongside human resources, as we kick off season 14 of Drapers Talks.
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Drapers
Editor’s comment: How are consumers actually shopping today?
Tik Tok, AI and a more discerning, digitally focused shopper than ever before: meet the 2026 consumer.
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Drapers
Topshop’s three ingredients for social media success
Topshop global marketing director Moses Rashid told Drapers Social Summit delegates how the British fashion brand built its social media relaunch strategy around three core pillars: product, cultural community and elevation.
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Drapers
Asos CTO’s guide to ‘leapfrogging’
Opening the Drapers Future of Fashion conference taking place on Wednesday (20 May) at London's 155 Bishopsgate, Asos chief technology officer Przemek Czarnecki, explained the etail giant's "leapfrog" strategy to stay ahead in the fast fashion space.
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Drapers
How Zalando is using AI to reshape fashion content
At ecommerce giant Zalando, artificial intelligence (AI) is removing the barriers between ideas and execution. Vice-president of content Matthias Haase tells Drapers how the technology is enabling brands to deliver faster, more localised and increasingly personalised content that reflects how customers actually live and dress – without…
Drapers
How is fashion retail harnessing performance marketing?
The cost of customer acquisition and retention is rising. Experts and brands such as Lounge, Castore and Fairfax & Favor reveal the strategies they deploy to stand out in a crowded space.
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Drapers
Editor’s comment: AI is the future of fashion – whether we like it or not
AI is here to stay but is it the silver bullet to fashion retail's problems, asks Drapers editor Jill Geoghegan.
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Drapers
Cyber-attacks one year on: is fashion retail more secure?
Last year’s cyber-attacks on some of the industry’s biggest names have forced fashion retail to take security seriously – but despite greater investment, there remains a lack confidence in their defences.
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Drapers
Hyper-personal shopping: The rise of AI shopper bots
As retailers such as John Lewis and Frasers start to harness AI and its potential for easy hyper-personal shopping, Drapers explores the challenges they must tackle and priorities for businesses looking to stand out.
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Drapers
Frasers Group launches AI shopping assistant
Frasers Group has launched an AI-powered shopping assistant for its premium fashion retailer Frasers, reporting a 25% uplift in conversion rates since its introduction.
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Drapers
Primark debuts UK consumer app
Primark has launched its first mobile app in the UK, as the value fashion retailer ramps up its digital capabilities and enhances its omnichannel offer.
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Drapers
Instagram trials affiliate links for Reels
Instagram is expanding its push into social commerce with a new strategy that allows creators to earn commission directly through Reels, as parent company Meta continues to build out monetisation tools across the platform.
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Drapers
M&S arms store managers with AI tools
Marks & Spencer is ramping up its use of artificial intelligence (AI) as it rolls out the latest AI tools for 11,000 employees, including all of its store managers.
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Drapers
The rise of AI fashion models
Drapers examines the case for AI-generated fashion models as their use is on the rise, including the legal and ethical implications of replacing human models with the latest tech.
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Drapers
How artificial intelligence is powering supply chains
Supply chains are under pressure as never before as a result of instability and conflict. Drapers hears how businesses including Hackett London, Luca Faloni, Farfetch, Hugo Boss, Pentland Brands and London Sock Company are using artificial intelligence to optimise inventory management and mitigate disruption.
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Drapers
Why agentic AI is the new must-have for ecommerce
Aakash Gupta, vice-president, analytics and AI services at data and AI solutions company EXL, explains the power of agentic AI.
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Drapers
Topshop and THG Studios host ‘world’s first AI-driven catwalk’
Topshop and THG Studios, formerly part of The Hut Group, teamed up to host the "world's first AI-driven, shoppable catwalk" last night (26 February).
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Drapers
What are the best uses for AI in fashion retail marketing?
Artificial intelligence is assisting fashion marketeers by upscaling content, imagery and campaigns rapidly. Drapers explores how it is supporting teams, as well as the challenges it poses to the industry as we know it.
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