alo | the summer atelier collection

ALO is launching its first-ever ‘Summer Atelier collection,’ taking a format that has existed since 2022 as a winter-season proposition and moving it somewhere warmer. The destination, at least in spirit, is the French Riviera. Shot in Cannes, the accompanying campaign stars longtime friends and supermodels Candice Swanepoel and Behati Prinsloo, whose sun-soaked ease mirrors the collection’s…

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alo yoga | the new french riviera sanctuaries and cannes takeover

Somewhere between a post-Pilates Erewhon smoothie and a Cannes Film Festival yacht party, ALO has found its natural habitat. The Los Angeles wellness empire is officially arriving on the French Riviera this summer with an aggressively sun-drenched expansion that stretches from Cannes to Saint-Tropez and straight onto the Mediterranean itself. Founded in Los Angeles in 2007, the brand built its…

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oakley | the new players collection with jaylen brown & kylian mbappé

The pre-game tunnel has become the most competitive runway in fashion, which explains why everyone has been fixated on Oakley’s latest update on its ‘Players Collection.’ Handing over the design keys to Boston Celtics forward Jaylen Brown and Real Madrid striker Kylian Mbappé, the California optics giant is moving entirely past the lazy industry habit of token logo-stamping. The ‘Players…

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nikeskims | the studio stretch collection

Anyone who has spent the last few years hoarding SKIMS bodysuits like fine art knows that the brand’s obsession with a second skin fit is practically a lifestyle. When rumours first swirled that the shapewear empire was teaming up with Nike, the immediate question was how the signature, buttery mould would survive the high-heat reality of an athletic workout. Launching this week, the massive…

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Everything at Outdoor Voices Is 25% Off

For years, we’ve spent considerable time lounging and working out in Outdoor Voices’ activewear. The athleisure brand is known for its stylish and comfortable exercise and lounge essentials that are packed with performance properties and technical fabrics to keep you looking and feeling good. While the brand has undergone a recent rebrand under new old […]

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Sié reúne Porsche e Six na Pinacoteca de São Paulo em ação de luxo e wellness

Na última terça-feira (7), a marca de activewear Sié, fundada por Esther Marques, ocupou a Pinacoteca de São Paulo com uma ativação que reuniu bem-estar, mobilidade de alto padrão e repertório cultural. Ao lado da academia Six, com apoio da Porsche e participação da Caveo, o encontro foi desenhado para um grupo restrito de convidadas, […]

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