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After a five year search for the right location, Jérôme Mage has opened the brand's largest gallery to date in SoHo, blending collectible design, Americana wilderness, jewelry and handcrafted eyewear into his own cabinet of curiosities.

Canada Goose may be best known for its Arctic-ready outerwear, but the brand’s ambitions have been steadily expanding far beyond winter. Following recent moves into footwear, eyewear and year-round lifestyle dressing, the Canadian label is now continuing that evolution with the launch of its Summer 2026 Mainline collection. Designed as a wardrobe of elevated essentials, the collection focuses on…

The collaboration includes oversize, shield and narrow frames plus new optical styles, priced from $75 to $175.

XREAL’s $299 a01 Is Lighter and Brighter Than Its $450 Sibling

AR display glasses have spent years trying to convince a narrow audience that the experience is worth the money. The XREAL One starts at $450....

Cutler and Gross introduces a new eyewear collection created in close collaboration with Debbie Harry, the punk pioneer, Blondie frontwoman, and cultural figure whose image has shaped music, fashion, and visual culture for more than five decades. The collection translates her presence into three limited sunglass styles, each personally curated and designed with a precise […]

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A six-style sunglasses line signals the brand’s expansion beyond luggage and travel accessories.

The first optical frames and sunglasses under the renewable three-year license will make their debut on Elie Saab’s spring 2027 runway in October.

Gentle Monster revealed its upcoming intelligent eyewear products at the Google I/O 2026 event. The prominent eyewear brand developed this hardware lineup in partnership with Google and Samsung. This initial corporate announcement marks the first public design reveal for the collaborative project. EYEWEAR The development teams created these wearable products to deliver immediate, in-the-moment…

The pre-game tunnel has become the most competitive runway in fashion, which explains why everyone has been fixated on Oakley’s latest update on its ‘Players Collection.’ Handing over the design keys to Boston Celtics forward Jaylen Brown and Real Madrid striker Kylian Mbappé, the California optics giant is moving entirely past the lazy industry habit of token logo-stamping. The ‘Players…

Punk icon Billy Idol fronts Cutler and Gross x The Great Frog Modern Relics, a new titanium eyewear collection that brings the British eyewear brand together with the cult London jeweler. The collaboration connects Cutler and Gross optical expertise with The Great Frog hand-finished jewelry language, creating six sunglass styles conceived as future heirlooms. EYEWEAR […]

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Ray-Ban has officially stepped into a new era of experiential retail with the opening of Ray-Ban House in Soho. Far from a traditional store, the two-storey townhouse at the corner of Prince and Lafayette is a culture-first sanctuary designed to merge the brand’s heritage with the high-velocity pulse of New York. This debut follows the landmark announcement of Jennie as the new global ambassador,…

Can’t hear what they’re saying? Now you can turn on the subtitles for real-life conversations.

The Ray-Ban House in SoHo blends hospitality, culture and customization as the brand looks to deepen engagement by debuting a new model in eyewear retailing.

Does the brand’s most expensive eyewear require a fashion god to pull them off? Due to Uniqlo’s affordable prices and decent quality, it’s probably safe to say that there are more people in Japan who have an article of clothing from the brand than not. Despite the general trend of rising prices throughout the country, […]

Luxury fashion house Prada is once again tapping into the pulse of electronic music culture, this time through a bold visual concept that feels instantly familiar to anyone who has stepped onto a festival dancefloor. In itsmenswear collection, co-designed by Miuccia Prada and Raf Simons, the brand introduces a striking motif: mirrored surfaces capturing a […]

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Lighter, sharper and refined, this season's metal designs serve as an alternative to the oversized acetate styles.

Together, the U.S.-based Spy+ and Serengeti brands generated sales of about $39 million in 2025.

Dolce&Gabbana and Ray-Ban introduce a new collaboration centered on the Aviator as it nears its 90th anniversary. Domenico Dolce and Stefano Gabbana reinterpret the silhouette through two distinct models, the Shooter and the Outdoorsman II. EYEWEAR The Shooter model draws from archival elements and builds a defined silhouette through precise additions. A mother-of-pearl brow bar […]

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Luxury house CHANEL presents its Spring Summer 2026 Eyewear campaign, bringing together House ambassadors Nicole Kidman, G-Dragon, Lily-Rose Depp, Pedro Pascal, and Ayo Edebiri. Captured by fashion photographer Craig McDean, the campaign takes shape through a series of portraits that focus on each subject individually, capturing expression and presence through a direct approach. EYEWEAR […]

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PinkPantheress, Becky G, and FIFI wear Gentle Monster at the Coachella Valley Music and Arts Festival 2026, where the brand presents an exclusive preview of its upcoming eyewear collection. Gentle Monster enters the desert for the first time, using the festival setting to introduce new designs through artist appearances and placing unreleased pieces directly within the […]

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Most of us know Jennie can shift the internet with a single post, but her latest collaboration feels entirely next-level. Following her standout roles in music and film, the Blackpink icon has now stepped into a fresh chapter as the global face of Ray-Ban and Ray-Ban Meta. Saturated red backdrops pay homage to the Jennie Ruby Jane persona, while cool blue tones define the Meta-focused imagery of…

Burberry introduces Checking Out for Summer, a Spring Summer 2026 eyewear campaign that places its signature visual language into a coastal setting shaped by light, water, and ease. The project highlights the Burberry Check across a new generation of sunglasses and optical frames, framed through a series of candid seaside moments. EYEWAER Fronting the campaign, […]

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Ray-Ban names Jennie as its newest global brand ambassador, bringing the Blackpink member into the brand’s global lineup. The appointment connects the eyewear brand with a new generation shaped by music, fashion, and digital culture. Jennie brings a strong presence across multiple fields, working as a singer, rapper, songwriter, and actress while building a distinct […]

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The Voyager collection introduces two shapes, the Comédie and Grâce, produced in three colorways and limited to 350 pieces.

Courtesy of Silhouette Since opening in 1997, the Guggenheim Museum Bilbao has stood as one of the defining cultural buildings of the late 20th century. Designed by Frank Gehry along the Nervion River, the museum helped recast Bilbao's global standing and became as widely discussed for its architecture as for its exhibitions. Much of that […]

Sand and stiletto heels rarely get along, but Edgardo Osorio has always enjoyed a bit of a challenge. The mind behind Aquazzura recently packed up his finest Italian leathers and headed for the Red Sea to prove that luxury thrives even in the most extreme corners of the globe. Since launching in Florence in 2011, the brand has built its reputation on the concept of ‘alegria.’ This translates to a…

The Orlando show hosted around 8,000 professionals from 92 countries, marking the debut of a single annual show with a focus on technology and innovation for the future.

The capsule consists of two vintage-inspired frames, each offered in three colorways.

On March 19, 2026, ic! berlin celebrated its 30th anniversary marking three decades of boundary-pushing design, technical innovation, and a relentless commitment to unconventional thinking. EYEWAER What began in 1996 in a small Berlin apartment has grown into a globally recognized eyewear brand, shaped by the raw creative energy of a newly reunited city. From […]

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