Key takeaways During the 2010s, minimalist packaging reflected specialty coffee’s inward perspective. Roasters expressed only the most essential elements of their coffees through simple packaging design. But after a decade of muted tones, clean lines, and simple typeface, less may not always be more. Today, consumers, especially Gen Z, are rejecting minimalism in favour of […]

The post Is the…

Key takeaways: A visit to a café or a glance at a roaster’s Instagram feed clearly illustrates how far coffee packaging design has evolved in recent years. Shelves and social media are now filled with brightly coloured bags, illustrated tins, minimalist monochrome designs, and experimental formats that blur the boundary between packaging and art. Some […]

The post How to design exceptional…