Japanese convenience store challenge is only for those with extreme tastes

Super Happy! Challenge gives us two unforgettable products that deserve a place in convenience store history. If you’re hungry and in the mood to try convenience store food, Lawson is the place to go right now as the chain is currently upsizing some of its most popular products for free. ▼ Popular items in the […]

7-Eleven Japan adds a new watermelon smoothie to its convenience stores…but is it worth the hype?

Summertime bust or must-buy? It’s been roughly three years since 7-Eleven added smoothie machines to its stores in Japan, allowing customers to whip up freshly made smoothies in seconds after selecting their desired varieties from the freezer section. During that time, the chain has added a number of limited-edition flavours to the range, with all […]

7-Eleven Japan releases Uji matcha smoothies… but only at select locations

Japanese convenience store chain serves up two green tea drinks for a limited time. 7-Eleven struck gold when it launched an exclusive line of smoothies at its stores around Japan in 2023. The freshly made drinks quickly became a hit with local customers and those visiting from overseas, spawning new flavours like Acai, Banana, and […]

Lawson convenience store at popular tourist site is one of the most unusual in Japan

Japanese konbini blends into a setting that inspired Studio Ghibli. Japanese convenience stores are known for their bright lights and stand-out signage, but in a country filled with traditional landscapes, these features can sometimes be at odds with their surroundings. That’s certainly the case at Dogo Onsen in Matsuyama City, Ehime Prefecture, where you’ll find […]

Drinkable pixels: 7-Eleven Japan creates new convenience store juice with “pixels” inside

Exciting new juice with over-the-top design features can only be found in six prefectures. If your algorithm is flooded with Japan content, then you’ll want to brace yourself for a new product that’s set to overtake your feed: Kakukaku Kajitsu Pixel Peach. Created by Kyodo Milk Industry, Kayac Inc., and 7-Eleven, this new juice is impressive […]

Lawson adds doughnuts to its convenience store sweets range, but are they good enough to go viral?

A new convenience store sweet…but you need to be lucky to find it. Whenever we see the words “先行発売” (“senkou hatsubai“) during our travels in Japan, we always step in for a closer look. That’s because it translates as “advance sales” or “pre-sale“, which means you might just discover the next big thing before it […]

Which convenience store onigiri rice balls are the most popular? Survey reveals surprising results

There’s one rice ball that everyone chooses at Lawson, 7-Eleven, Mini Stop and Family Mart in Japan. If you were to step inside a Japanese convenience store and reach for a rice ball, which one would you choose? That’s the question the Onigiri Association seeks to answer to in its annual Convenience Store Onigiri Popularity […]

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