Spike Lee Helps Kick Off Fanatics Fan Wagon as Knicks Fever Sweeps New York

As New York City prepared for its first NBA Finals game since 1999, Fanatics hit the streets with its Fanatics Fan Wagon, bringing officially licensed Knicks merchandise directly to fans…

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NFL, Fanatics e Federações de Futebol da Inglaterra, França e Austrália lançam coleção exclusiva de jerseys em edição limitada

RIO DE JANEIRO, junho de 2026 – A NFL e a Fanatics anunciaram uma parceria com três das principais federações de futebol do mundo – England Football, Federação Francesa de Futebol (FFF) e Football Australia – para o lançamento de uma coleção exclusiva de jerseys Nike em edição limitada. A iniciativa chega em um momento de grande destaque para ambas as modalidades esportivas, conectando a paixão…

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Fanatics Markets Launches Fanatics ONE Rewards Program and New Trading Features

Fanatics Markets is expanding its platform with the launch of Fanatics ONE and FanCash rewards, a new loyalty initiative designed to deepen engagement across the Fanatics ecosystem. Powered by Crypto.com’s…

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Fanatics Expands NASCAR Presence with New York Racing Team Sponsorship Deal

Fanatics Betting and Gaming has announced a new partnership with New York Racing Team, becoming the primary sponsor of the No. 44 Chevrolet driven by J.J. Yeley in two major…

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2026 NFL Draft in Pittsburgh Shatters Attendance and Viewership Records

The 2026 NFL Draft in Pittsburgh made history this weekend, becoming the most-attended draft in NFL history. Over the three-day event, a record-breaking 805,000 fans flooded the North Shore and…

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Why Fanatics returned to Rokt: A case study in e-commerce partnership value

When one of the world’s largest sports merchandise platforms evaluates e-commerce technology providers, its decision carries significant weight across the retail industry. Fanatics, ranked No. 15 among North American online retailers by Digital Commerce 360, made headlines in December 2025 when it announced its return to the Rokt Network after previously exploring alternative solutions. The […]

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