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May 3
Why Fanatics returned to Rokt: A case study in e-commerce partnership value

When one of the world’s largest sports merchandise platforms evaluates e-commerce technology providers, its decision carries significant weight across the retail industry. Fanatics, ranked No. 15 among North American online retailers by Digital Commerce 360, made headlines in December 2025 when it announced its return to the Rokt Network after previously exploring alternative solutions. The […]

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