Forget some scraggy old jumper buried in your wardrobe: in Oscar Ouyang’s hands, knitwear levels up.

The post Oscar Ouyang Is Taking Knitwear To The Next Level appeared first on 10 Magazine.

Managing director Jess McGuire-Dudley is rebuilding the heritage knitwear brand’s online business with a new site, specialist hires, and a push into key international markets.

The alternative British knitwear and ready-to-wear label has released its second Tilda Swinton x Hades capsule collection.

The hand-knit capsule retails from $450 to $835.

Alanui's cofounders Carlotta and Nicolò Oddi have made their boldest move yet, setting down roots in a charming Milanese palazzo to group all of the brand’s activities under one roof.

Cucinelli compared the lineup to a tale or the pages of a book where the author is recognizable through their prose and his signifiers were all there — and more — raised to the nth degree.

Carlotta Oddi celebrated the Alanui codes as the brand hit the 10-year milestone, but there was little space for nostalgia in her luxury knit collection.