Google says AI SEO is just SEO. New Search Central guidance debunks GEO myths, llms.txt hype, and fake AI optimization tactics.

Rendering means two things on the web. Which one happens first determines whether your content exists for AI crawlers, search bots, and readers alike.

Menselijke bezoekers zijn nog maar een fractie van wie je content consumeert. De rest is onzichtbaar, maar niet ongrijpbaar. Een oud formaat speelt verrassend genoeg een sleutelrol.

Markdown has barely changed in twenty years while everything around it was rebuilt. That's not luck. It's what happens when a format finds the exact sweet spot between content and meaning.

What's new in Arcjet (2026-04-24). Advanced client signals for bot detection, request filtering in the Arcjet dashboard and agent-focused documentation.

I’d recommend looking into llms.txt.

Unstructured content already holds the knowledge organisations rely on. The shift is learning how to reveal its structure so intelligent systems can use it.