Utah’s signature wobbling dessert is getting a cleaner recipe.

Known for its neon-colored jiggle, Jell-O has long been a staple on Utah tables and at neighborhood potlucks. Now, the brand is launching a new line free from synthetic dyes and artificial ingredients amid growing consumer demand for more natural products.

On Tuesday, Kraft Heinz unveiled Jell-O Simply, a line of ready-to-eat…