For the second consecutive year, Schwarzkopf Professional has partnered with Primavera Sound, an annual music festival in Barcelona, Spain. Held from June 3-7, 2026, at the Parc del Fòrum, the multi-day event enabled Schwarzkopf to amplify its For Every You campaign, which celebrates individuality, diversity and self-expression. To bring this messaging to life, the brand introduced a festival…