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Under the leadership of new CEO Elliott Hill, Nike has been enacting a new strategy called the “Sport Offense.”

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Sponsorships start at around $15 million and go up to $85 million, with some experts calling $25 million the unofficial barrier of entry to appear on Fox.

Some smaller U.S. startups, like Crumbl Cookies and Olipop, are getting into the spirit of the World Cup with watch parties and soccer-themed products.

Walmart is cracking down on redundant or inefficient uses of AI internally, knowing the technology has a price tag.

The fragrance brand is expanding its U.K. presence through e-tailer Cult Beauty, department stores Harrods and Selfridges, and specialty retailer John Bell & Croyden.

Black founders Modern Retail spoke with said they found Target to be a frustrating wholesale partner.

Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days.

As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.

UPS now has surge emergency fees for goods coming from India, China and Hong Kong to the United States.

U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the year before.

The possibility comes as higher fuel prices are already putting pressure on household budgets.

Keychain's, CPG Intelligence Report showed that one major theme companies are grappling with is significant overcapacity.

CeraVe found that the NBA and Carmelo Anthony could give it access to a very diverse, engaged and Gen Z fandom.

Heineken getting in on the summer soccer hype by launching a limited-edition soccer-themed 12-pack and 24-pack offerings across the U.S.

It’s still unclear how exactly GameStop, at a fraction of eBay’s size, would secure all the money needed for the transaction.

There are almost 900 apps on ChatGPT and 353 Claude connectors, according to AppDiscoverability.com, which tracks AI app data.

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It can be hard being a kid. These toys can help.

The post Toys for Kids Mental Health on Fox News appeared first on The Toy Insider.

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After Nike removed a controversial Boston Marathon sign late last week, Asics and Ecco responded with messaging focused on inclusivity and everyday movement.

As gas prices climb, companies are rolling out limited-time fuel perks to attract cost-conscious shoppers, boost foot traffic and provide some relief at the pump.

David’s Bridal is investing more heavily in creators as part of a broader push to modernize the business.

Toys that are great for playtime and great for the planet.

The post Green Toys for Earth Day on Fox News appeared first on The Toy Insider.

Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship.

The pause signals Amazon is at least temporarily backing off a policy that had sparked coordinated pushback from its seller community.

A comment engagement strategy is in vogue because audiences are no longer enamored by highly polished social media posts.