Japanese retro sneaker brand maps global expansion Analysts flag risk it could lose footing in race to go global Spin-off makes ownership changes easier for Asics, analysts say TOKYO — Asics‘ 7936.T Onitsuka Tiger, famed for its yellow and black sneakers, is embarking on a global expansion to capitalise on booming demand for its retro shoes, but analysts warn the […]
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Asics says move aimed at speeding up decision-making Asics shares jump 7-fold over past five years Onitsuka Tiger brand to re-enter US with flagship store in Los Angeles in early 2027 ‘Spin-off is an ideal move,’ says strategist No IPO planned for Onitsuka Tiger, Asics CEO says TOKYO — Japan’s Asics 7936.T on Wednesday said it will spin off […]
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Asics' “Get the Glow” campaign celebrates unfiltered post-workout looks while positioning movement over skincare products as the key to confidence, mood and radiance.
The post Asics Bets on Authenticity, Challenges Beauty Culture in New Campaign appeared first on Athletech News.
As the city becomes the testing ground, this collaboration turns everyday motion into design, merging technical precision with a clear vision of how people move today.
L’article Asics x C.P. Company GEL-QUANTUM 360 I pushes sneaker design into the city est apparu en premier sur fashionotography.
ASICS SportStyle and C.P. Company have unveiled the second instalment of their ongoing footwear partnership: introducing the GEL-QUANTUM™ 360 I – a sneaker that brings together Japanese performance technology and Italian design sensibility. ASICS SportStyle x C.P. Company The pair first collaborated in 2024, and this next chapter deepens that exchange. The guiding idea, “Architecture […]
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Brands like adidas, Asics and Zappos hosted events surrounding the Los Angeles Marathon as the race grows in popularity.
The post LA Marathon Becomes a Hotspot for Brand Activations as Run Clubs Surge appeared first on Athletech News.
In the current loafer-heavy footwear landscape, where the collective stock of sneakers is at its lowest in recent memory, the idea of wearing any sneaker, especially a designer sneaker collab, is fraught with peril. One notable exception? When said shoe was created by a CFDA-winning genius with a thing for four-bar branding and tastefully shrunken […]
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AMERICAN designer Thom Browne has reinterpreted the iconic ASICS Gel-Kayano 14 with luxury materials and tailored detailing, creating a hybrid sneaker that merges practicality and high fashion. The design retains the Gel-Kayano’s classic silhouette while introducing real suede on grey and black versions, smooth leather on white and signature piping accents that nod to Browne’s […]
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From Super Bowl preview to global release, the tailored Gel-Kayano 14 steps onto the track with quiet authority and luxury restraint.
L’article Asics Gel-Kayano 14 x Thom Browne: Release, price, materials and design details est apparu en premier sur fashionotography.
A 1953 idea, rebuilt for 2026.
L’article Kiko Kostadinov x Asics Ilargi FF, the split-toe that could change running shoes forever est apparu en premier sur fashionotography.
From artist-run flea markets and live performances to major painting shows and design-led exhibitions
Introducing the world's first musical about shoes. No, really.